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Published/Aired: 
September 2007
Description: 

To kids the road looks diferent.

Advertising Agency: Happiness Brussels, Belgium
Copywriter: Dries De Wilde
Art Director: Naim Baddich, Merel Van Den Broek
Creative Management: Dominique Van Doormaal, Karen Corrigan
Creative Director: Gregory Titeca/ Mohamed Oudaha
Photographer: Marc Paeps
Retouching: The Living Room

Comments (22)

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Highest Rated

Guest's picture
Guest

I'd like to see some of your work.

Salet's picture
Salet
Activity Score 288

Very good.

fersvax's picture
fersvax
Activity Score 1239

If the road look different, why accidents happen?
Isn't it the oppossite?

FER.

Spanky's picture
Spanky
Activity Score 4899

natural selection at work.

tbtf's picture
tbtf

Looks like bad student work. The idea is so uh...zzzzzzzzzzzzz.

Guest's picture
Guest

I'd like to see some of your work.

Zeba's picture
Zeba

This a very good ad, an so are the others. The idea es good and very touching.
I can´t understand why there´s allways some people around here giving bad, non-constructive comments... But what the hell, stupids are everywhere...

Kateter's picture
Kateter
Activity Score 2029

I agree totally. these are grrrrrreat ads althoug using he same idea as for 'making a phne call while driving' from few years ago. but it still great campaign and relates to the problem as well as the parents and drivers. if it's student work even more amazing.

it's just envy and frustration talking from some people.

Fahmio's picture
Fahmio
Activity Score 16

good idea...
kids more interest the balloon rather the car behind it..
nice..

curious's picture
curious
Activity Score 34

It's simple & straight to the point. If its a student's work, it's d best I've seen so far.

Rog's picture
Rog
Activity Score 6082

Don't mind this pov at all. :)

>>>> That's not an ad. THIS is an ad.

ilovegreatads's picture
ilovegreatads
Activity Score 312

Awesome observation. This rises above the usual rash of award attempts; it's something that can actually save lives. I believe this campaign should be run in as many countries as possible. As a dad, it sends a chill down my spine; as an adperson it makes me eat my heart out!

bitchlet's picture
bitchlet
Activity Score 13

nice

bitchlet's picture
bitchlet
Activity Score 13

nice

saidukaringa's picture
saidukaringa
Activity Score 275

I feel the idea look very good.. but need some more thought
like the balloon viewing angle, positioning of balloon, and to make sure the car view front / rear

Saidu Karinga
http://www.geocities.com/help.human

Saidu Karinga
The Idiot

http://saidukaringa.yolasite.com/

chivas's picture
chivas

strange execution, brilliant idea.

Albondiga's picture
Albondiga
Activity Score 96

Fantastic.

Guest's picture
Guest

To me that looks like the front of the car... and it seems it's going the wrong way. Shouldn't it be on the other half of the road?

kgeiger's picture
kgeiger
Activity Score 7287

Excuse me, but these streets are hardly located in Belgium.

Edsard's picture
Edsard
Activity Score 156

Never seen the Cannes winner with the textballoons that are in the way???

Guest's picture
Guest

HA! Ditto.
This is so lazy.

BIll 2307's picture
BIll 2307

I think the phrase is 'it takes two to tango' i think it is the responsibility of both the road users and the parents of the kids to educate them of the dangers. I think an ad not getting on at every driver on the road about phones etc and actually hitting the point from the other angle is nice. I like it !

xeeshan's picture
xeeshan
Activity Score 17

CoooOOol

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