Ping Golf: Wedge
Advertising Agency: The Martin Agency, USA
Chief Creative Officer: John Norman
Creative Director: Joe Alexander
Art Directors: D'Arcy O'Neill, Matt Davis
Copywriter: Neel Williams
Photographer: Marc Tule
Art buyer: Anya Mills
Producer: Paul Martin
Studio artist: Ben Ely
Retoucher: Alice Blue
8 comments
very nice design (all the print job) golfers will love this work.
Simple ideas are the best !
Very hard to realise it was a golf club.
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it's one of the worst art directed ads I've seen in a long time!
reminds me of the Kobe ads where he appears to have multiple arms/wings
like the execution and the colours used in the creative. sober and sophisticated.
when you follow the swing of the club, the copy reads backwards. someone really should have picked up on this..
It can't be the swing of a club, because that doesn't curl like this... you sould have picked up on this.