Ping Golf: Wedge

Advertising Agency: The Martin Agency, USA
Chief Creative Officer: John Norman
Creative Director: Joe Alexander
Art Directors: D'Arcy O'Neill, Matt Davis
Copywriter: Neel Williams
Photographer: Marc Tule
Art buyer: Anya Mills
Producer: Paul Martin
Studio artist: Ben Ely
Retoucher: Alice Blue

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8 comments

Hibon's picture
Hibon
3731 pencils

very nice design (all the print job) golfers will love this work.

Simple ideas are the best !

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Very hard to realise it was a golf club.

HappyHour's picture
HappyHour
2386 pencils

false.

michelangelo's picture
michelangelo
660 pencils

it's one of the worst art directed ads I've seen in a long time!

Guest's picture
Guest

reminds me of the Kobe ads where he appears to have multiple arms/wings

bobby666's picture
bobby666
1460 pencils

like the execution and the colours used in the creative. sober and sophisticated.

HappyHour's picture
HappyHour
2386 pencils

when you follow the swing of the club, the copy reads backwards. someone really should have picked up on this..

Guest's picture
Guest

It can't be the swing of a club, because that doesn't curl like this... you sould have picked up on this.

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