Pinco: Rat

To fill holes and cracks.

Advertising Agency: La Cancha, Caracas, Venezuela
Creative Directors: Salvador Cappiello, Alberto Hernández
Art Director: Luis Ernesto Peña
Copywriter: Werner Lemke
Illustrator: DMW Tasken
Other credits: Ada Odreman
Published: June 2009

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27 comments

alexander_bickov's picture
alexander_bickov
3279 pencils

Positive execution. Nice

Grace Bastien's picture
Grace Bastien

Great! Light hearted... cute ad.

Poor mouse :)

RAM KATE's picture
RAM KATE
765 pencils

Has the creative directors studied rat behavior. I am sure they (rats ) will come back with vengeance.

RAM KATE

Guest's picture
Guest

Buena esa Viernes

creativegodown's picture
creativegodown
252 pencils

le mercredi , msat de runiuya

kevgroat's picture
kevgroat
175 pencils

his bags are packed....and the hole is sealed? so that means that his lady mouse kicked him out right? considering his facial expression, he didn't pack his bags himself.

it works, now how is lady mouse going to get in and out?

door mat not needed. wouldn't be there anyway.

jorj's picture
jorj
638 pencils

nice story :)

Arkadiusz's picture
Arkadiusz
509 pencils

without suitcases it would be even better

satpal's picture
satpal
137 pencils

i agree. just with the door mat.

just write's picture
just write
653 pencils

very nice execution... hehe it's funny

DJVassallo's picture
DJVassallo
243 pencils

It remembered me right away the French ad for laxative shown here couple of months ago, those rats were better created... anyway nice concept adaptation for this product

SoCH_TO's picture
SoCH_TO
953 pencils

I think there is no role of Suitcase n other products

by the way, It's good work !!

Live with Passion

Guest's picture
Guest

Tremenda pieza!!!

Guest's picture
Guest

Simplemente... pensamiento y ejecución.

Guest's picture
Guest

Absolutely Fantastic! Well done!

Guest's picture
Guest

funny....funny...funny!

Guest's picture
Guest

Cuiden el presupuesto para ideas más ganadoras, esto está bonito pero no ganará nada en ninguna parte.

Chori Arg's picture
Chori Arg
173 pencils

hahaha love it!

Guest's picture
Guest

excelente!!!

frederick luna's picture
frederick luna
9 pencils

lol .. incredible conceptualization.

Guest's picture
Guest

BAAAAAAAD

Guest's picture
Guest

La idea más ordinaria del mundo! Cómo pueden decir que esta porquería es buena?

Guest's picture
Guest

Estaría bueno comentar con nombre y apellido, en vez de escondido y desde el anonimato. Pero bueno, qué se le puede pedir a un mediocre que seguro no se atreve a colgar un trabajo suyo en esta pàgina. Bueno ese aviso, de los panas de La Cancha.

dearabby's picture
dearabby
108 pencils

I like it. It made me smile. The ad gets the idea across that the product seals the holes for good in a memorable and funny way. The picture, lamp, and doormat remind me of Tom and Jerry. I love it!

I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.

Guest's picture
Guest

lol Very Funny! Original.... great graphics by the way!

Guest's picture
Guest

Very nice execution and detail

Guest's picture
Guest

Que bello ver como en medio de las calamidades de este pais aun hay mentes brillante capaces de hacer estas maravillas... felicidades

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