Pinco: Rat
To fill holes and cracks.
Advertising Agency: La Cancha, Caracas, Venezuela
Creative Directors: Salvador Cappiello, Alberto Hernández
Art Director: Luis Ernesto Peña
Copywriter: Werner Lemke
Illustrator: DMW Tasken
Other credits: Ada Odreman
Published: June 2009


27 Comments
Positive execution. Nice
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Great! Light hearted... cute ad.
Poor mouse :)
Has the creative directors studied rat behavior. I am sure they (rats ) will come back with vengeance.
RAM KATE
Buena esa Viernes
le mercredi , msat de runiuya
his bags are packed....and the hole is sealed? so that means that his lady mouse kicked him out right? considering his facial expression, he didn't pack his bags himself.
it works, now how is lady mouse going to get in and out?
door mat not needed. wouldn't be there anyway.
nice story :)
Water manipulation objects, fauna, & flora: http://www.dreamstime.com/-rcollection10766-resi239750
without suitcases it would be even better
i agree. just with the door mat.
very nice execution... hehe it's funny
It remembered me right away the French ad for laxative shown here couple of months ago, those rats were better created... anyway nice concept adaptation for this product
Hormone vs Neuron - Twitter
I think there is no role of Suitcase n other products
by the way, It's good work !!
Live with Passion
Tremenda pieza!!!
Simplemente... pensamiento y ejecución.
Absolutely Fantastic! Well done!
funny....funny...funny!
Cuiden el presupuesto para ideas más ganadoras, esto está bonito pero no ganará nada en ninguna parte.
hahaha love it!
excelente!!!
lol .. incredible conceptualization.
BAAAAAAAD
La idea más ordinaria del mundo! Cómo pueden decir que esta porquería es buena?
Estaría bueno comentar con nombre y apellido, en vez de escondido y desde el anonimato. Pero bueno, qué se le puede pedir a un mediocre que seguro no se atreve a colgar un trabajo suyo en esta pàgina. Bueno ese aviso, de los panas de La Cancha.
I like it. It made me smile. The ad gets the idea across that the product seals the holes for good in a memorable and funny way. The picture, lamp, and doormat remind me of Tom and Jerry. I love it!
I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.
lol Very Funny! Original.... great graphics by the way!
Very nice execution and detail
Que bello ver como en medio de las calamidades de este pais aun hay mentes brillante capaces de hacer estas maravillas... felicidades