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Pinch of Originality

Published/Aired: 
April 2007
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Description: 

These posters for Cargill Salt populated the subway station in NY. They grabbed the attention of food enthusiast by illustrating how different people use different pinches of salt adding- love, inspiration or originality.

Add a pinch of originality

Advertising Agency: Carmichael Lynch, Minneapolis, MN, USA
Creative Director: Andy Clarke
Art Director: Puja Shah
Copywriter: Tim Gillingham
Retoucher: First Base

Comments (7)

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feysal's picture
feysal
2561 Activity Scores

ttooo literal

groovy baby!

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