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Pinch of Originality

Published/Aired: 
April 2007

Tags

Description: 

These posters for Cargill Salt populated the subway station in NY. They grabbed the attention of food enthusiast by illustrating how different people use different pinches of salt adding- love, inspiration or originality.

Add a pinch of originality

Advertising Agency: Carmichael Lynch, Minneapolis, MN, USA
Creative Director: Andy Clarke
Art Director: Puja Shah
Copywriter: Tim Gillingham
Retoucher: First Base

Comments (7)

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Highest Rated

feysal's picture
feysal
Activity Score 2561

ttooo literal

groovy baby!

Ya's picture
Ya
Activity Score 161

bad

ccsman04's picture
ccsman04
Activity Score 165

I'm wondering if they are looking for an A.D. with "originality". If so, give me a call.

washiam's picture
washiam
Activity Score 443

what's that?

splenda's picture
splenda
Activity Score 20

how did they make the salt flakes look like copyright symbol.

ivan's picture
ivan

Probably some 3D app or just lot of Photoshop.

alausa's picture
alausa
Activity Score 1420

Add a dash of reality.

feysal's picture
feysal
Activity Score 2561

ttooo literal

groovy baby!

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