Advertisement

Pinch of Inspiration

Published/Aired: 
April 2007

Tags

Description: 

These posters for Cargill Salt populated the subway station in NY. They grabbed the attention of food enthusiast by illustrating how different people use different pinches of salt adding- love, inspiration or originality.

Add a pinch of inspiration

Advertising Agency: Carmichael Lynch, Minneapolis, MN, USA
Creative Director: Andy Clarke
Art Director: Puja Shah
Copywriter: Tim Gillingham
Retoucher: First Base

Comments (4)

Log in or register to post comments

Highest Rated

splenda's picture
splenda
Activity Score 20

love how the 'exclamation marks' make up the salt.

DarkSide's picture
DarkSide
Activity Score 1066

Recipe for a Tasteless campaign
Ingredients:
1 Bad copy
1/2 concept
2 spoons of lame art direction
Mix well all ingredients an add a pinch of nothing

shalim's picture
shalim
Activity Score 38

Dark side I love the way you posted your comments, Creativy at its best!!!
Its too good for this ad

msred's picture
msred
Activity Score 491

thats way more than a pinch..

splenda's picture
splenda
Activity Score 20

love how the 'exclamation marks' make up the salt.

Advertisement

20% Off Sale at iStock until December 9th 2016