91% Fat free.
Advertising Agency: Intermarkets, Dubai, UAE
Creative Director: Ian Rowland Gerry
Copywriter: Siddhartha Banerjee
Art Director: Prem Rajan
Illustrator: Babar Azeem
Photographer:Joe Sassine
Published: February 2008
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15 Comments
hmmm...
What??
wat？
Old concept... the other one works better.
i don't get this. what is that, a bowling bowl?
It's a paperweight--small heavy object (usually made of glass or crystal) meant to hold down loose paper on your desk or on a table. So the idea is that the product is so "light" that it needs to be held down by the paperweight.
This ad just doesn't have any wow factor or punch in it. They could have tried to exaggerate the "light" idea more. This could have been funny, but *meh* it's mediocre at best.
sorry but this one isnt working.. the other one is better i believe..
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Everartz
| Everartz |
the other one is just as bad
91% brain free! both! tss
Bad idea and even worst art direction.
lame!
www.wordsofbabel.blogspot.com
bad shading
Jaggy, MICA Ahmedabad
this a wannabe ad with the worst communication with the worst art direction with the worst production value. come on! you overpayed advertising employees.
wot is fat free?? d paper or d weight....lolz
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