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15 comments

adgoddess's picture
adgoddess
369 pencils

hmmm...

Wordnerd's picture
Wordnerd
6662 pencils

What??

adtonny's picture
adtonny
46 pencils

wat?

Tincho's picture
Tincho
1093 pencils

Old concept... the other one works better.

primo_susto's picture
primo_susto
440 pencils

i don't get this. what is that, a bowling bowl?

Pogi5's picture
Pogi5
253 pencils

It's a paperweight--small heavy object (usually made of glass or crystal) meant to hold down loose paper on your desk or on a table. So the idea is that the product is so "light" that it needs to be held down by the paperweight.
This ad just doesn't have any wow factor or punch in it. They could have tried to exaggerate the "light" idea more. This could have been funny, but *meh* it's mediocre at best.

everartz's picture
everartz
7603 pencils

sorry but this one isnt working.. the other one is better i believe..
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Everartz

| Everartz |

Olafski001's picture
Olafski001
1194 pencils

the other one is just as bad

djakuza's picture
djakuza
517 pencils

91% brain free! both! tss

muxa's picture
muxa
602 pencils

Bad idea and even worst art direction.

vidya.shankaran's picture
vidya.shankaran
724 pencils

lame!

JAGGY's picture
JAGGY
1382 pencils

bad shading

Jaggy, MICA Ahmedabad

porkchop's picture
porkchop
15 pencils

this a wannabe ad with the worst communication with the worst art direction with the worst production value. come on! you overpayed advertising employees.

Barcode's picture
Barcode
14 pencils

wot is fat free?? d paper or d weight....lolz

nadine00's picture
nadine00
2 pencils

waw

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