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Comments (8)

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andrej dwin's picture
andrej dwin
Activity Score 937

wow.
this took me way too long to get it. did anyone grab it at first glance?

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ivan's picture
ivan

I got it within 3 secs.

Fridgerator's picture
Fridgerator
Activity Score 458

I also thought it was really easy to grasp, unless there's a concept I'm missing here. Its just a layout of a room in letters, just like those open house brochure things.

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The concept is only as good as the execution.

natts's picture
natts
Activity Score 112

Nice for typography but too hard to be noticed by consumers, I think

Mr. Cool Supreme's picture
Mr. Cool Supreme
Activity Score 142

I've seen as many Blaxploitation movies and been in as many Ikeas as the next guy and I have no idea what "pimp" has to do with Ikea. It's not like chicks walk into a pad that's full of Ikea stuff and think, "Damn, I'm with a real superfly mo' fo now."

ad pedant's picture
ad pedant
Activity Score 58

I think the veja stuff is great and I don't like these at all (I got it at first glance but it was just "Meh") but they're very different campaigns - all you're really saying is "i've seen typographic solutions before".

changezi's picture
changezi
Activity Score 22

changezi
took me reaallly tooooo long to get "pimp". look guys nobody outthere is gonna spend so much time and energy to get it right! i mean i myself being an art director got puzzled for quite some time before i got it right so pls guys these ideas r aimed at general public so make as simple as possible. i mean to hell with such great creative concept that is appreciated by the guys from the creative field but goes incomprehensible for people around. not nice at all

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