11 comments

addyhoch10's picture
addyhoch10
2592 pencils

i really like this one - simple and striking.
not sure about the other ones.
the sunset is just a red cirlce if you don't know the whole campaign. the torch one is ok.
what are these bars in the 'yellow 2' ad supposed to be? neon lamps?

the_ashlands's picture
the_ashlands
1394 pencils

yup..pretty sure those are lamps..

great campaign!!!

slim's picture
slim
1047 pencils

it's a grate.

jennywhx's picture
jennywhx
1142 pencils

so this some days ago, but still, nice. like it. what is with the red one..a circle? perhaps they can add some funny elements like red=fire and tat's a baked chicken...sort of that :P

kc_brock's picture
kc_brock
703 pencils

i thought the red was a stop light. and the yellow is the at the point of view looking up through a grate w/ the outside light coming in. that's what's kinda cool about this campaign. it's interpretive. these items could be something a little different to each viewer.
this campaign has a lot of meat to it.
pretty easy product, but great job with the execution.

rd

juanguzman78's picture
juanguzman78
44 pencils

I really like this print campaign a lot. It's not only visually appealing but it got a great payoff; just by having the product itself, no tagline necessary.
Simple and straight to the point. Love how they managed to include different colors per piece.
This is the kind of campaign that makes you go: "Hmmm! I was just there, but they did it first".
Clapping.

jebus's picture
jebus
474 pencils

I agree. Great campaign, wish I had it in my book!

ctankep's picture
ctankep
6 pencils

Now, THIS is advertising at its best.
Thankful product though, but great execution.

sraffa's picture
sraffa
4 pencils

Excellent. Bravo.

Adbabel's picture
Adbabel
54 pencils

Hurrah to simplicity! beautiful campaign! but love this one the most!!!

palinode's picture
palinode
6 pencils

Love this one.

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