Pilot V Light: Beach, 1

Very few things are visible without Pilot V Light.

Advertising Agency: Ogilvy Guatemala
Creative Directors: Jonathan Bell
Copywriters: Jonathan Bell, Ramiro Eduardo
Illustrator: Teodoro Quinteros

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12 comments

Misstree's picture
Misstree
425 pencils

Nice! I likey!

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Not all who wander are lost.

reactor's picture
reactor
294 pencils

If they had highlighted one of the illustrations and wrote the copy differently it would have illustrated the point even better... That would have demonstrated the very function of the highlighter. This is good anyway.

Reactor

rolling.stone's picture
rolling.stone
2740 pencils

Completely Agree

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture
Guest

and then it would be the same approach we have seen in other campaigns for this product.

reactor's picture
reactor
294 pencils

Good point.You could be right. I have the disadvantage of not knowing what the other campaigns are like....

Reactor

everartz's picture
everartz
7611 pencils

nice illustration..

| Everartz |

Guest's picture
Guest

i don't understand :(
please explain L:-)

federo's picture
federo
781 pencils

nice illustration. but I think it doesn´t make sense at all

Guest's picture
Guest

i guess they wanted to highlight the fact that that was an only-female beach. so without a highlighter you would need to see much more women instead of hilghlighting just some of them.
i'm not really sure.

Guest's picture
Guest

They wanted to highlight the beautiful lady in the middle of all those women

Guest's picture
Guest

At first i didn't like it. But it made me look for the answer, so, it kinda intrigued me. The Illustrations are nice. Well done O&M Guatemala.

AlphaDog's picture
AlphaDog
265 pencils

Very Good, do more examples, and you´ll have an even better campaign

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