Pilot Pens US: Pilot Camo Ball Point Pen

When you’re done kicking ass, it’ll help you take names.
Camo Ball Point: A military-grade writing instrument designed for those who’ve served.

Advertising Agency: BRIGHT RED\TBWA, Tallahassee, USA
Creative Director: Rob Kerr
Art Director / Illustrator: John Towler
Copywriter: Jason Piroth
Published: June 2013

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certaintly's picture
4060 pencils

2 executions here. the visual and the headline.

pick 1 but not both.
in any case, both are good, not great.

morse's picture
15809 pencils

Agreed. One idea at a time.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
27762 pencils

not bad.

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