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39 comments

Bye's picture
Bye
1468 pencils

Would've been funnier on an atom.

postman's picture
postman
951 pencils

You love exaggerations?

Bye's picture
Bye
1468 pencils

In my opinion a hyperbole is only funny when it's absolutely impossible, not when it's somewhat doable ( note, people paint on rice ). I also don't like it when it's contextually completely random, there is no connection to any writing situation at all.

postman's picture
postman
951 pencils

I agree. But this whole "writing on a tiny ..."-thing is not that funny, right?

Rog's picture
Rog
6094 pencils

It's not actually about "writing on tiny things", as I see it.
But please don't stop.You guys are making it funnier. :)

Oooh! Yes it is. OH well. I just made it funnier. ;D

>>>> That's not an ad. THIS is an ad.

postman's picture
postman
951 pencils

As you say "Don't stop", let's elaborate on what could be written on an atom (apart from a Tatto/Tattoo). My first suggestion is "Don't break!". Hm. Is that lame?

Have Heart's picture
Have Heart
922 pencils

Hyperboles that are too far from reality suck (as long as it is not a trash-campaign)! Watch award-winning campaigns - all exaggerations are at least nearly possible.

Bye's picture
Bye
1468 pencils

Considering that statement I'm wondering how many annuals you've actually seen because that is just complete and utter bullshit. Maybe you're confused with metafors?

A. J. SMITH's picture
A. J. SMITH
2838 pencils

metafors? metaphors.

Bye's picture
Bye
1468 pencils

I'm so very sorry for that.

Have Heart's picture
Have Heart
922 pencils

Nope. A hyperbole that is at least possible at a chance of 1:1000.000 is much stronger then a hyperbole that is simply not possible. In most cases it's totally flat and intelligence-offending. Does anyone know the terrible Opel commercial with the car riding a wave like a surfer? That's pretty much the perfect example.

Painting atoms?! Common man...

Bye's picture
Bye
1468 pencils

That example is just plain retarded, it's not a feature being showed off through a hyperbole. Unless you're meant to surf with it. It's just stupid. A hyperbole of the main product proposition is the very bedrock of print advertising and may I point out very, very few are actually possible. You also seem to think that a chance of 1:1000.000 is what you'd call 'somewhat doable'. I'd call that close to impossible, not as I said somewhat doable.

A stereotypical use of a hyperbole was right here on this page and as usual, not quite possible.
http://adsoftheworld.com/media/print/hoover_moon

Have Heart's picture
Have Heart
922 pencils

Man, you just don't get it. Every bad hyperbole is like a flat, flat joke that will make people think "Very funny, you dick-head ad-people. Next."

Look at this example. Not that it is the world's most brilliant ad, but the hyperbole is still physically possible. NO fucking hoover will ever bring the moon down to earth, BUT maybe, just maybe these knives are so sharp that the fly got cut in two while landing on it. You trust more into a product, when a hyperbole isn't totally out of the world.

http://adsoftheworld.com/media/print/wmf_knives_fly

Bye's picture
Bye
1468 pencils

I quote: Man, you just don't get it. Every bad hyperbole is like a flat, flat joke that will make people think "Very funny, you dick-head ad-people. Next."

Has it ever crossed your mind that you are on a site for, as you so cleverly worded, 'dick-head ad-people'? And you also have a hard time seperating your own personal opinion on what is a good hyperbole and what isn't, with fact. May I also direct you to a quite impossible hyperbole which succeeded in being a good one, for coincidently the same product:

http://adsoftheworld.com/media/print/anolon_molecule

Consider this: the above was selected as Finalist at World Press Awards and shortlisted at Clio Awards 2007. So I believe I just put a hole through your misconception that impossible hyperboles don't win any awards. May I keep presuming that you hardly read any annuals?

laylowmoe's picture
laylowmoe
328 pencils

Allow me to present the last word on use of hyperbole and exaggeration (is there a diff?) in advertising:

It works fine if it's done tongue-in-cheek.

(As opposed to that Opel surfing-the-waves commercial, which I haven't seen but sure sounds like it wasn't.)

It's not rocket science. Someone sees this ad, they smile, they turn the page, but they get the message - this is a fine point pen. They're not supposed to really believe you can tattoo a beetle with it.

Unless they're morons.

Have Heart's picture
Have Heart
922 pencils

@ Kris: The ad with the molecule works, because the knife could actually cut a molecule. And what we see is not a "real" molecule, it's just a plastic-figure, what gives this ad more of a symbolic character. However, you won't get it...

Finally, I like this ad with the beetle. It's a nice hyperbole, not overdone and well executed.

Bye's picture
Bye
1468 pencils

I quote: " The ad with the molecule works, because the knife could actually cut a molecule."

Shall we just leave it at this?

Kris.

Have Heart's picture
Have Heart
922 pencils

"And what we see is not a "real" molecule, it's just a plastic-figure, what gives this ad more of a symbolic character."

That's what I meant, dude. Sorry for the misunderstandings.

Disco Munky's picture
Disco Munky
3900 pencils

You two should just "bone" and "get it over with" because you're both "making me sleepy".

Hyperbole is a future sport right?

"I don't know Butchie instead"

Doin' it for the points

A. J. SMITH's picture
A. J. SMITH
2838 pencils

don't be, only cocks point out typos (like me) ;-)

addyhoch10's picture
addyhoch10
2592 pencils

an atom with a tattoo on it? i would say that this is enough of a hyperbole.
although it doesn't blow my socks off

Bye's picture
Bye
1468 pencils

How is something written with a pilot, a tattoo? If it was meant a tattoo in the first place, why on a bug. And you're probably the first to recognize that as a tattoo, as I just see a doodle on something small to emphesize it having a very fine point.

addyhoch10's picture
addyhoch10
2592 pencils

just have a look at the larger version, to me it looks like a burning heart, wrapped with barbwire and a cross or something (and a burning skull on the lady bug's "shoulder"). it's a typical tattoo motif so i guess the association's intended.
i was wondering if the product was also some kind of special strong ink pen. otherwise, the whole tattoo thing doesn't really make sense and they might as well have written something on the bug.

i guess that not many people would get this, flipping through a magazine...

fractalrene's picture
fractalrene
1506 pencils

Funny at first sight, but...
Why would a beetle get a tatoo? There must be a point in the exaggeration beyond the 'because it looks cool' thing.

I mean, if you find something useful -read meaningful- for the pico-point-pen the ad will be stronger, like making chops (chops is the name we give to that little notes with summaries that you bring hidden to cheat on tests)or something where the qualities of the product are the ideal solution, you know.

postman's picture
postman
951 pencils

Now that's inventive - just bring your summary on a bug next time. Nobody will recognize that!

fractalrene's picture
fractalrene
1506 pencils

Hahaha, good one.

pixelbomb1's picture
pixelbomb1
2555 pencils

these ads reminds me of apple's desktop screen pictures. esp. the dew drop. biters.

Sincerely,
Arnold Santillan
714-206-2459

Umlaut's picture
Umlaut
199 pencils

Cruelty to animals. I'm calling RSPCA

itch's picture
itch
806 pencils

hmmm.. not a bad idea after all. nice art direction.

* it's not how good you are. it's how good you want it to be *

tadkamaarke's picture
tadkamaarke
93 pencils

I think it clearly explains where the bug's loyalties lie..

Brainsugar's picture
Brainsugar
1580 pencils

Isn't it the slowest beetle in the world?

ahmed ragheb's picture
ahmed ragheb
297 pencils

beetel with a TATTO?!??

Beatboxer's picture
Beatboxer
1519 pencils

No. Beetle with a TATTOO. ;)

Crazy insect, huh?

brandsurgeon's picture
brandsurgeon
693 pencils

Lol @ BeatBoxer! Woulda said the exact same thing.
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Most times, worst enemies used to be best friends...

brandsurgeon's picture
brandsurgeon
693 pencils

Lol @ BeatBoxer! Woulda said the exact same thing.
---

Most times, worst enemies used to be best friends...

TopJeff's picture
TopJeff
479 pencils

Nice ad. Well composed, clear concept and not a lot of extra stuff to distract you from the main point.

Jeff

---------------------
TopCreatives, the premier online community for creative pros.

pixelbomb1's picture
pixelbomb1
2555 pencils

which is the "FINE POINT".

Sincerely,
Arnold Santillan
714-206-2459

brandsurgeon's picture
brandsurgeon
693 pencils

Nice comment. Well composed, clear intentions and a lot of commendations that will decieve the team that they've made a great ad.
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Most times, worst enemies used to be best friends...

panasit's picture
panasit
687 pencils

What's with the talking about writing on atom and fastest beetles int he world. Can't someone just say great ad anymore?

Great Ad!

-Tung
--good idea is enemy of great idea

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