Pilot: Mummy

Pilot. Water resistant.

Advertising Agency: Grey, Barcelona, Spain
Art Directors: Jose Miguel Tortajada, Oscar Amodia, Dani Páez
Copywriters: Jürgen Krieger, Joan Mas, Luke Sholer
Photographer: David Barra

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43 comments

Miss Copywriter 22's picture
Miss Copywriter 22
175 pencils

simple and effective ! love it !!!!

GraphicJ's picture
GraphicJ
51 pencils

^^ This and this.

Guest's picture
Guest

yammi

Guest's picture
Guest

a very good ad. spot on

Guest's picture
Guest

superb !

jay_ad_dictate's picture
jay_ad_dictate
81 pencils

NICEEEEE!!!!!!!!!!!!!

Zoooooooooooooooom..............................*thapaaak* OWWW!! I cannot pass through walls!!!! Now bring that person who says this world is an illusion!! :X :P

ek kanya's picture
ek kanya
814 pencils

ok, this one is nice

am an advertising junkie | read my flog at http://www.desicreative.com/forum

JamaisVu's picture
JamaisVu
410 pencils

Yeah great ad, though I hate the placemat.

jbuckingham's picture
jbuckingham
730 pencils

Great

antiad777's picture
antiad777
16 pencils

Good idea. Hate the copy. Because it asks people to turn on the T.V!!

Bianconiglio's picture
Bianconiglio
406 pencils

agree :)

Guest's picture
Guest

spoon shadow?

Guest's picture
Guest

toxic ink? don't hope so. good idea though.

pez's picture
pez
1723 pencils

yes!! that great!! hope my mama did that when I was a kid...

Hiperion's picture
Hiperion
3138 pencils

Well done, guys!!!

KynK's picture
KynK
20 pencils

Good one ;)

CUTIEPIE's picture
CUTIEPIE
347 pencils

So cute i like it very much!!!! :) hehehe great!

ÖzgürBeyinFikirleri's picture
ÖzgürBeyinFikirleri
48 pencils

good idea but not effective

Schirone's picture
Schirone
98 pencils

great ad, waterproof, and hopefully not toxic.
even tho as a parent, i'd never use tv as a reward..

i'm here because i'm procrastinating

riyelam's picture
riyelam
370 pencils

Awsome

Elmārs Ārnieks's picture
Elmārs Ārnieks
840 pencils

cool

Life is a joke. Laugh.

Guest's picture
Guest

decent not great....

dthlb72's picture
dthlb72
545 pencils

what happen to the plate? ....

Bianconiglio's picture
Bianconiglio
406 pencils

ask to the photographer. you need it?

Bianconiglio's picture
Bianconiglio
406 pencils

even though my first thought was about toxic ink, I think it's a good campaign

the_lizard_king's picture
the_lizard_king
1259 pencils

Awesome ad! I really love it a lot! Superb job guys!

And then GOD said...
Let there be creativity!!!

Guest's picture
Guest

so simple!!!! i like it.

Guest's picture
Guest

Great Ad with good concept

Guest's picture
Guest

ya good

Guest's picture
Guest

nice idea execution can be much better ...

prabhath's picture
prabhath
60 pencils

Fabulous thought,

but i feel, Shouldn't there will be some more food remains & stains on the plate, may be I'm stupid, but i feel the plate is so over cleaned, specially after a kids meal. apart from that, I love this.

Guest's picture
Guest

it is not a Gold award one..in details the spoons shadow is misplaced...very bad..this is basic...:(

sakku79's picture
sakku79
27 pencils

need to take care more on the selection...what about the shadow of the spoon..it is misplaced..very basic....poor performance by the designer..:(

petimadmoiselle's picture
petimadmoiselle
127 pencils

Love this! :)

Guest's picture
Guest

I recon that the ink is actually toxic.

sandipkayal's picture
sandipkayal
270 pencils

what a clean idea...great boss

a CREATIVE drop

andyStock's picture
andyStock
666 pencils

Great advert.

Although, it does look like the kid has just eaten a bowl of toenails.

Guest's picture
Guest

resistant and toxic? :p

Guest's picture
Guest

Brilliant...

Guest's picture
Guest

cute..

S.tefan's picture
S.tefan
117 pencils

Simple but great! Love it!

Janae's picture
Janae
385 pencils

i really like it. but a little bit more color contrast would be good.

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