Ads of the World is a commercial advertising archive and community showcasing the best and most interesting creative work worldwide. More
We want your brains!Check out the AotW-R Creative Competition
9 days left
We want your brains!
Subscribe
Comments
Missing insight. Don't you highlight parts of a book and not the whole thing? Well executed though.
--
brandon
www.brandonknowlden.com
Exactly my point
If you have to highlight every page, wouldn't that negate the need for a highlighter?
Good is the enemy of great.
There are a few highlighted words or lines on every page. The glow is the combined effect of all those.
i guess it is supposed to show the marked passages so well, you can see them even if the book is closed. doesn't make it better though. ad for ad people.
I got the impression that highlighting a book with Pilot helps you to understand the content of the whole thing. Like... the spirit of the book, the light of knowledge or something. But it's just poetry, free interpretation. It should be much more unambiguous.
I understand from this ad that the higlighter is so powerfull it makes the whole book glow, it doesn't necesseraly mean every passage in the book is highlighted. Visually very appealing in my opion.
Just what I was about to say.
Nice work.
This is the best, it´s a nice work
Best one of the series, i mean the best executed ... or ...
Samething's been done for toothpaste, nail polish, washing powder, paint....
Dalbir
www.AdOfDaMonth.com
Fresh and new. Made me wanna buy it.
This is very good ad. This is a photo that is highlighted green in some part by the highlighter. The book doesn't actually glow because every page in the book is highlighted (although at first glance it does appear that way).
-Tung
--good idea is enemy of great idea
i like it except the way to place the packshot.it's like you don't wanna show it.
Post new comment