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Comments
I quite like this. It's not amazing, but it gets the message across in an interesting way.
What does the copy say?
Nice!
ctchabana@gmail.com
ctchabana@live.com
old ideas
in new botel
Live with Passion
sorry, don´t understand
beautiful photo, but can´t understand
i dont get it as well
| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill
Correction pen
i like it when people judge this artwork just because OGILVY DID IT!!! this is LAME
i can't read the copy, so can't judge it for myself. but for those that can and like it, i doubt ogilvy's the reason. because in case you haven't noticed, ogilvy hasn't exactly been a bastion for great creative work for, oh, at least the last decade or so.
| think small |
Muy bueno...
The pen write like a pencil.
Very nice.
thank you.
beautiful pen jajaja!
please explain!
not a bad one shot. the idea could be pushed more and campaigned out. weird that the pen and the product shot are different.
Why is the pen in the photo different than the pen in the sign-off product shot? A little confusing.
The product is simpy a "white-out" and not a "pen", per se. It's got white-colored ink inside. You just rub it over a mistake (misspelling) you made and you rewrite on top of it (when it's dry.) I had it as a kid myself a looooooooong time ago.
I actually didn't get this ad until I read one of the comments up there. So, personaly speaking, it's not quick enough a message. A bit contrived also. I almost lost my patience trying to figure it out and went to the next one... : (
If the product they are selling is a white-out pen then the ad is misleading. This visual implies that the pen has erasable ink. That is a TOTALLY different product from a white-out pen. THIS idea is selling erasable ink under the guise of "correction." Where is the ad for the white-out pen?
All that being said, I love the idea –– it's just not for the right product.
agreed.
shahid
No, I don't agree at all.
And I don't mean to sound like I'm defending this ad (because I'm not a fan of it by any means.)
But you guys are being WAY too literal in understanding this ad.
Like someone else mentioned, it's a visual metaphor (or simile, whichever you prefer to call it) as in: "your pen can NOW write just like a pencil" (because of our product.)
Because our white-out can easily correct/erase your writing mistake, you can now use any ink-based writing utensil just as you would a regular pencil. Nothing more, nothing less.
(A) can now be (B) because of (C.) This formula has been used countless times in advertising if you haven't noticed yet...
It's a metaphor!
Erasing the ink it's really easy. As if it was a pencil. really cool, simple. i like it.
nice idea !!!
Realllyy good idea i like it....
alfin dejaron de fusilar en ogylvi guatemala
sin fusiles con estilo..... jajaja
if it has got erasable ink then ad is fine but if it has got white ink to correct mistake its different idea for different product
"which sells the product are the ads"
it's so cnfusing.... Idea's is not coming out...
Smart execution.
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
a lil far fetched
How do we know he is erasing rather than writing? Crap.
la mano se ve montada, buena idea
la idea es buena, lastima que la direccion de arte no ayuda nada
- Más vale solo que mal que por bien no venga.
- Es de sabios lo comete cualquiera.
- Un error se comete al equivocarse.
- Cría cuervos y te diré quien eres.
- Dime con quién andas y te sacaran los ojos.
- Árbol que crece temprano amanece más torcido
LA IDEA PUEDE MORIRSE CON LA EJECUCION Y LA POBRE DIRECCION DE ARTE.. FERNANDO MIRA NO LA HIZO, DE ESO ESTOY SEGURO
ECCO LA MIA INTERPRETAZIONE: GRAZIE AL CORRETTORE PILOT PUOI UTILIZZARE LA PENNA E CORREGGERE L'ERRORE PERFETTAMENTE COME SE USASSI UNA MATITA.. (IL TRATTO DELLA PENNA, SEMBRA APPUNTO ESSERE QUELLO DI UNA MATITA)...TADAAAAAAAAAAAA
CHE DITE?
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