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Beach, 1

Agency: 
Published/Aired: 
September 2009
Description: 

Very few things are visible without Pilot V Light.

Advertising Agency: Ogilvy Guatemala
Creative Directors: Jonathan Bell
Copywriters: Jonathan Bell, Ramiro Eduardo
Illustrator: Teodoro Quinteros

Comments (12)

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Highest Rated

reactor's picture
reactor
Activity Score 294

Good point.You could be right. I have the disadvantage of not knowing what the other campaigns are like....

Reactor

Misstree's picture
Misstree
Activity Score 425

Nice! I likey!

.............................

Not all who wander are lost.

reactor's picture
reactor
Activity Score 294

If they had highlighted one of the illustrations and wrote the copy differently it would have illustrated the point even better... That would have demonstrated the very function of the highlighter. This is good anyway.

Reactor

rolling.stone's picture
rolling.stone
Activity Score 2741

Completely Agree

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture
Guest

and then it would be the same approach we have seen in other campaigns for this product.

reactor's picture
reactor
Activity Score 294

Good point.You could be right. I have the disadvantage of not knowing what the other campaigns are like....

Reactor

everartz's picture
everartz
Activity Score 7609

nice illustration..

| Everartz |

Guest's picture
Guest

i don't understand :(
please explain L:-)

federo's picture
federo
Activity Score 781

nice illustration. but I think it doesn´t make sense at all

Guest's picture
Guest

i guess they wanted to highlight the fact that that was an only-female beach. so without a highlighter you would need to see much more women instead of hilghlighting just some of them.
i'm not really sure.

Guest's picture
Guest

They wanted to highlight the beautiful lady in the middle of all those women

Guest's picture
Guest

At first i didn't like it. But it made me look for the answer, so, it kinda intrigued me. The Illustrations are nice. Well done O&M Guatemala.

AlphaDog's picture
AlphaDog
Activity Score 265

Very Good, do more examples, and you´ll have an even better campaign

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