sonucoues2002's picture
804 pencils

wht he wants to show
tht the product makes the apple smooth or the samurai
the 2nd ad is much better thn this

Wordnerd's picture
6660 pencils

The product makes the users soft?? count me out.. i don't like

picktokyo's picture
1404 pencils

This kind of ad doesn't really work anymore!

raverus's picture
1476 pencils


Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

Love it.
I know it's bit of a formulaic thinking and I don't know how effectively this will actually move the product off the shelf. But I think this is a very funny way to sell a fabric softner. We all exaggerate the benefit, don't we?

Personally, it speaks to me on a different level, too, because I used to play the sport and I know how rigid and uncomfortable those gear and uniforms can be, especially after heavy sweating.

I love the VERY subtle "feminine" posture, too.

fractalrene's picture
1504 pencils

Hmmm, I think that the concept would work better on tv, where you can see the change of attitude.

biabitch's picture
298 pencils

peeling an apple is feminine??

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

Oh, I'm sorry, you're in advertising. Lemme repeat it for you then.
I was talking about his "posture" (you know how to use a dictionary, right?), and not the "act" of peeling an apple itself (although, that's the punch line to the joke here.)
There's a subtlety to how he sits which suggests femininity. You probably never played the sport (Kendo), so you have absolutely no clue what I'm talking about. But that's okay. Just don't go around putting words into people's mouths, all right bitch? I mean biabitch. (SO confusing...)

pooja gadodia's picture
pooja gadodia
86 pencils

i like it...nice one

weezergrl's picture
70 pencils

The one with the mechanic is better.

jazarah's picture
1262 pencils

funny, I like it

chinaski's picture
951 pencils

Great ad! kudos to korea!

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