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Pigeon Fabric Softener: Samurai

Pigeon Fabric Softener: Samurai
Your rating: None Average: 5.8 (26 votes)

Advertising Agency: Hancomm, Seoul, Korea
Chief Creative Director: Woong Yang
Art Directors: Jaehyuk Jang, Yeonjoo Lee
Copywriter: Soukjin Choi
Photographer: Honik Lee

12 Comments

sonucoues2002's picture 806 pencils
sonucoues2002 | Wed, 2008-02-13 12:00

wht he wants to show
tht the product makes the apple smooth or the samurai
the 2nd ad is much better thn this

Wordnerd's picture 6617 pencils
Wordnerd | Wed, 2008-02-13 12:33

The product makes the users soft?? count me out.. i don't like

picktokyo's picture 1410 pencils
picktokyo | Wed, 2008-02-13 12:58

This kind of ad doesn't really work anymore!

raverus's picture 1471 pencils
raverus | Fri, 2008-02-15 01:32

agree

Jet Propulsion Lab's picture 10715 pencils
Jet Propulsion Lab | Wed, 2008-02-13 15:24

Love it.
I know it's bit of a formulaic thinking and I don't know how effectively this will actually move the product off the shelf. But I think this is a very funny way to sell a fabric softner. We all exaggerate the benefit, don't we?

Personally, it speaks to me on a different level, too, because I used to play the sport and I know how rigid and uncomfortable those gear and uniforms can be, especially after heavy sweating.

I love the VERY subtle "feminine" posture, too.

Rene Fractal's picture 1430 pencils
Rene Fractal | Wed, 2008-02-13 22:14

Hmmm, I think that the concept would work better on tv, where you can see the change of attitude.

biabitch's picture 300 pencils
biabitch | Wed, 2008-02-13 22:57

peeling an apple is feminine??

Jet Propulsion Lab's picture 10715 pencils
Jet Propulsion Lab | Thu, 2008-02-14 00:14

Oh, I'm sorry, you're in advertising. Lemme repeat it for you then.
I was talking about his "posture" (you know how to use a dictionary, right?), and not the "act" of peeling an apple itself (although, that's the punch line to the joke here.)
There's a subtlety to how he sits which suggests femininity. You probably never played the sport (Kendo), so you have absolutely no clue what I'm talking about. But that's okay. Just don't go around putting words into people's mouths, all right bitch? I mean biabitch. (SO confusing...)

pooja gadodia's picture 86 pencils
pooja gadodia | Thu, 2008-02-14 06:11

http://www.watshow.com
i like it...nice one

http://www.watshow.com

weezergrl's picture 70 pencils
weezergrl | Thu, 2008-02-14 11:04

The one with the mechanic is better.

jazarah's picture 1270 pencils
jazarah | Fri, 2008-02-15 11:32

funny, I like it

http://jazarah.net/

chinaski's picture 923 pencils
chinaski | Tue, 2008-03-18 08:42

Great ad! kudos to korea!

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