Pictionary: Tree
Average: 7 (34 votes)

Advertising Agency: Ogilvy, Mexico
Executive Creative Director: Miguel Angel Ruiz
Chief Creative Officer: José Montalvo
Creative Directors: Fernando Carrera, Victor Alvarado
Art Director: Victor Alvarado
Production Manager: Juan Pablo Osio
Account Executive: Alejandra Gómez
Copywriter: Fernando Carrera

19 comments

allan080i's picture
90 pencils
allan080i

nothing really happen with this, a little empty for me.

Lawson Hembree's picture
468 pencils
Lawson Hembree

Simple and gets the point across.

Nsyriani's picture
8 pencils
Nsyriani

At least it is different..I like it

TexasH's picture
314 pencils
TexasH

Outdoor, right?
If so, nice!
But if it's a print...so so.

thedesignaddict's picture
4842 pencils
thedesignaddict

Totally agree.

sirvan's picture
29998 pencils
sirvan

Pictionary does not advertise. Sorry. This is fake.

+++

"I love some things, and don't love some other things."

adgoodie's picture
172 pencils
adgoodie

Who cares if it's fake? It's a real product and they're showing how you could advertise it.

Galo's picture
445 pencils
Galo

It doesn't look like a print ad. To me, it is outdoor and it is sure one really nice campaign! Congrats!!

bate_palmas's picture
1495 pencils
bate_palmas

I'm with Notsure, but maybe they're wire works? In which case, bravo!!

If it's print, it's certainly not a great ad.

That One Guy's picture
280 pencils
That One Guy

I like the effort.

atb2005's picture
13639 pencils
atb2005

This is a total ripoff of this
http://adsoftheworld.com/taxonomy/brand/artline

I find it interesting - even funny - that the original campaign for Artline was called a "turd", while you guys are praising this new execution which is not even witty. It's pretty pedestrian.

el d1eg0's picture
433 pencils
el d1eg0

I disagree, both campaigns are quite different.

thedesignaddict's picture
4842 pencils
thedesignaddict

@atb2005

If the Pictogram is an outdoor campaign (and I believe it is), it's WAY better. The Artline campaign is totally forgettable.

mireia's picture
315 pencils
mireia

there's no way this is an outdoor...

monsieurange's picture
532 pencils
monsieurange

This campaign would be an amazing ambient, not print.

kleenex's picture
15924 pencils
kleenex

simple and I liked it.

andylefty's picture
4432 pencils
andylefty

Yeah I like it. Not blown away but it works.

Mario Limon's picture
3 pencils
Mario Limon

this is actually OUTDOORS

Marcupolo's picture
199 pencils
Marcupolo

a great outdoor, I agree