Grooming by Alex
Pictionary
Advertising Agency: Ogilvy&Mather, Paris, France
Creative Director: CHris Garbutt
Art Director: Eve Roussou
Copywriter: Benjamin Bregeault
Illustrator: Eve Roussou
Photographer: Fabrice Robin
Retouch: Frederic Witzgall
Published: April 2010
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7 Comments
LOL, i like how all three ads somehow got this elegant humour inbetween the characters and what they drew.
holy shit!
it's like we don't even bother to try and hide scam these days.
yeah, pictionary has the budget for high quality print brand ads. they've just solidified their position in the board game market. next time i want a creative board game, theyll be second on my list. (behind hungry hippos of course.)
kick -ass in terms of execution!
is it half cooked or half uncooked? its half uncooked!
'scam' and 'inspiration' are 2 total different things my friend...
Less good than the other two.
I like the idea. I would have done it using real (and not very good) sketches - as people actually play, with same tag/concept etc.
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The execution is beautiful this way. Some times you have an image of something, but it is just imposible to materialize it without the drawing skills. I really think that this ad talks about thet imagination and how you picture things and words in your mind. Well-done.
greeeat. very funny.