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Sky

Agency Network: 
Published/Aired: 
June 2009
Description: 

Print advertisment created by BBDO, Bulgaria for Piccadilly, within the category: Retail Services.

Advertising Agency: Graffiti BBDO Sofia, Bulgaria
Creative Director: Deyan Shivarov
Art Director: Danail Nikov
Copywriter: Lubomir Panayotov

Comments (3)

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gioborde's picture
gioborde
Activity Score 1387

BAD BAD BAD,,,,,,sooooooooooo BAD

GiBo

Emran Hayat's picture
Emran Hayat
Activity Score 832

not bad at all

Creativity is a natural extension of our enthusiasm

hermotsura's picture
hermotsura
Activity Score 254

This is even worse than the one with the trees... the direction of the text is wrong, the idea is badly executed... it looks like a Metallica concert or something, and the umbrella is something that would take a lot more than three seconds to make out, it's all lost because you have to tilt your head to try to read the text and the headline is about bags taking off but in the visual the bags are actually raining, so it's just the opposite... it's a really bad execution

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