Piccadilly: Sky
Advertising Agency: Graffiti BBDO Sofia, Bulgaria
Creative Director: Deyan Shivarov
Art Director: Danail Nikov
Copywriter: Lubomir Panayotov
Published: October 2008 - June 2009
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3 Comments
BAD BAD BAD,,,,,,sooooooooooo BAD
GiBo
not bad at all
Creativity is a natural extension of our enthusiasm
This is even worse than the one with the trees... the direction of the text is wrong, the idea is badly executed... it looks like a Metallica concert or something, and the umbrella is something that would take a lot more than three seconds to make out, it's all lost because you have to tilt your head to try to read the text and the headline is about bags taking off but in the visual the bags are actually raining, so it's just the opposite... it's a really bad execution
In the quiet words of the Virgin Mary... Come again?