Piccadilly: Sky

This is even worse than the one with the trees... the direction of the text is wrong, the idea is badly executed... it looks like a Metallica concert or something, and the umbrella is something that would take a lot more than three seconds to make out, it's all lost because you have to tilt your head to try to read the text and the headline is about bags taking off but in the visual the bags are actually raining, so it's just the opposite... it's a really bad execution