Agency Network: 
June 2009

Print advertisment created by BBDO, Bulgaria for Piccadilly, within the category: Retail Services.

Advertising Agency: Graffiti BBDO Sofia, Bulgaria
Creative Director: Deyan Shivarov
Art Director: Danail Nikov
Copywriter: Lubomir Panayotov

Comments (4)

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Alistair C.'s picture
Alistair C.
Activity Score 692

The text needs polishing and the idea of turning plastic/metal recipients into sea creatures is old.

Guest's picture

t think it is funny and intertesting!

Emran Hayat's picture
Emran Hayat
Activity Score 832

its much better than other 2

Creativity is a natural extension of our enthusiasm

hermotsura's picture
Activity Score 254

Overall a very bad campaign. There's no consistency in the idea or execution other than the colors. I mean, look at the person in the one with the trees and the person here, it just makes the posters disconnected. The ideas are not well-thought of: it's got something, but it's not there just yet. It needs to be redone. The translation from Bulgarian to English is funny at best, the tagline is buried in the visual and is not well positioned in any of the three executions.... should I go on? I applaud the effort tho, Bulgaria does have a major problem with the damn plastic bags. But I think it'll all be solved if people were to pay $.20 for them. The the era of plastic bags will be over for good.