Piazza Italia: Our models, Punzo

These are our models.

Piazza Italia is an Italian fast-fashion brand. For this campaign we decided to use, instead of traditional models or testimonials, common people that, for their deeds, can be considered as role models, and express values in which the brand likes to reflect in.

Advertising Agency: Diaframma, Florence, Italy
Creative Director / Art Director: Stefano Ginestroni
Copywriter: Michele Bellini
Photographer: Carlo Furgeri Gilbert
Published: April 2012

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1 comment

FlorPalazzolo's picture
FlorPalazzolo
29 pencils

I would use that same common people, but instead, doing common stuff. They are not models, in this ad they are doing something that´s not a habit for them. Posing? Wearing those clothes? Not credible for me. (Just an opinion)

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