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Our models, Morra

Agency: 
Published/Aired: 
April 2012
Description: 

Piazza Italia is an Italian fast-fashion brand. For this campaign we decided to use, instead of traditional models or testimonials, common people that, for their deeds, can be considered as role models, and express values in which the brand likes to reflect in.

These are our models.

Advertising Agency: Diaframma, Florence, Italy
Creative Director / Art Director: Stefano Ginestroni
Copywriter: Michele Bellini
Photographer: Carlo Furgeri Gilbert

Comments (3)

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Highest Rated

gonndo's picture
gonndo
Activity Score 1094

I like the idea, but it reminds me the Dove "The real beauty" campaign...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

niceidea's picture
niceidea
Activity Score 133

very refreshing campaign

10pencils's picture
10pencils
Activity Score 148

I think the idea behind this campaign is very different. But I also think the layout could have been less rigid, and more classy. But with respect to the driving idea, I think it's very, very nice,

gonndo's picture
gonndo
Activity Score 1094

I like the idea, but it reminds me the Dove "The real beauty" campaign...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

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