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Our models, Capri

Agency: 
Published/Aired: 
April 2012
9000
Description: 

Piazza Italia is an Italian fast-fashion brand. For this campaign we decided to use, instead of traditional models or testimonials, common people that, for their deeds, can be considered as role models, and express values in which the brand likes to reflect in.

Print advertisment created by Diaframma, Italy for Piazza Italia, within the category: Retail Services.

These are our models.

Advertising Agency: Diaframma, Florence, Italy
Creative Director / Art Director: Stefano Ginestroni
Copywriter: Michele Bellini
Photographer: Carlo Furgeri Gilbert

Comments (8)

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Highest Rated

nandod1707's picture
nandod1707
Activity Score 3

I think the main issue that I have with this piece is that their everyday people are not everyday people at all.

Enduwolf's picture
Enduwolf
Activity Score 165

Nice idea, lifeless execution. If it wasn't for the commentary supplied with the ad I wouldn't have understood the concept at all.

morse's picture
morse
Activity Score 17830

Not so good. Needs a twist somewhere.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

buenapublicidad's picture
buenapublicidad
Activity Score 21

And these, a copy of Dove's ex-campaign

killazol1's picture
killazol1
Activity Score 354

no

kleenex's picture
kleenex
Activity Score 48065

At least all the women in the ads are not stick figure thin.

ItMatters's picture
ItMatters
Activity Score 2167

Why a typewriter font?

corina77's picture
corina77
Activity Score 30

nooooooo!

nandod1707's picture
nandod1707
Activity Score 3

I think the main issue that I have with this piece is that their everyday people are not everyday people at all.

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