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Our models, Capri

Agency: 
Published/Aired: 
April 2012
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Description: 

Piazza Italia is an Italian fast-fashion brand. For this campaign we decided to use, instead of traditional models or testimonials, common people that, for their deeds, can be considered as role models, and express values in which the brand likes to reflect in.

These are our models.

Advertising Agency: Diaframma, Florence, Italy
Creative Director / Art Director: Stefano Ginestroni
Copywriter: Michele Bellini
Photographer: Carlo Furgeri Gilbert

Comments (8)

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Highest Rated

nandod1707's picture
nandod1707
3 Activity Scores

I think the main issue that I have with this piece is that their everyday people are not everyday people at all.

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