Piazza Italia: Our models, Capri

These are our models.

Piazza Italia is an Italian fast-fashion brand. For this campaign we decided to use, instead of traditional models or testimonials, common people that, for their deeds, can be considered as role models, and express values in which the brand likes to reflect in.

Advertising Agency: Diaframma, Florence, Italy
Creative Director / Art Director: Stefano Ginestroni
Copywriter: Michele Bellini
Photographer: Carlo Furgeri Gilbert
Published: April 2012

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8 comments

Enduwolf's picture
Enduwolf
165 pencils

Nice idea, lifeless execution. If it wasn't for the commentary supplied with the ad I wouldn't have understood the concept at all.

morse's picture
morse
15046 pencils

Not so good. Needs a twist somewhere.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

buenapublicidad's picture
buenapublicidad
14 pencils

And these, a copy of Dove's ex-campaign

killazol1's picture
killazol1
354 pencils

no

kleenex's picture
kleenex
25612 pencils

At least all the women in the ads are not stick figure thin.

ItMatters's picture
ItMatters
2171 pencils

Why a typewriter font?

corina77's picture
corina77
30 pencils

nooooooo!

nandod1707's picture
nandod1707
3 pencils

I think the main issue that I have with this piece is that their everyday people are not everyday people at all.

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