Piazza Italia: Back To School, 3

This September. The return of the giant schoolbags.

Advertising Agency: Diaframma, Florence, Italy
Creative Director: Stefano Ginestroni
Art Directors: Stefano Ginestroni, Lorenzo Guagni
Copywriters: Lisa Cecconi, Vincenzo Celli
Illustrator: Martin & Rainone
Photographer: Carlo Furgeri Gilbert

August 2013


Mongoose's picture
4963 pencils

Nope. This is horrifying! Negative messaging for a school.

Make the logo Bigger and the black, Darker!

Arnav's picture
166 pencils

What are they trying to achieve here ?

c1garette's picture
16 pencils

This is NOT a school ad. It's a fashion one, who aims to represent the every child's fear during the back to school period, taking inspiration from the old horror poster movies....

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