Piano Media: Homosexuals

Piano is a service that enables the media to charge readers for its online content. After a year of its existence Piano decided to launch a promo campaign based on 1 plus 1 offer. Everyone who subscribes to Piano can give a free subscription to somebody. The creative concept goes from this promo offer. The opportunity to give a free subscription provokes a question, who deserves such a gift. Series of visuals and banners answers gives the answer. Piano should to be given to anybody who has distorted perception of the world around us due to lack of information. This concept of the message communicates the promo offer, moreover it supports image attributes of the Piano brand and positions it as a brand for people who want to read more for better understanding of the world they live in.

Advertising Agency: Istropolitana Ogilvy, Bratislava, Slovakia
Creative Directors: Peter Darovec, Brano Bezak
Art Directors: Michal Moravec, Vladimir Durajka, Nina Gajdosikova
Copywriters: Brano Bezak, Vladimir Jancek
Published: May 2011

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5 comments

sergeo_syd's picture
sergeo_syd
603 pencils

Nice copy

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kleenex's picture
kleenex
25612 pencils

interesting set of ads.

shahidali's picture
shahidali
4063 pencils

Lol. Pick of the series.

shahid

insane's picture
insane
30 pencils

nice copy

Lisssss's picture
Lisssss
26 pencils

nice copy

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