Tilting Doll

Agency Network: 
December 2010

Print advertisment created by Grey, Israel for Piaggio, within the category: Automotive.

Advertising Agency: ACV Grey, Israel
Executive Creative Director: Yonatan Stirin
Creative Director: Tal Riven
Art Director: Lena Shein
Copywriter: Zack Feldman
Agency Executive Producer: Lilach Itzhak
Agency Producer: Nurit Rimon
Illustrator: Aviram Cory
Account manager: Dani Brande
Account Supervisor: Helit Saad
Acount Executives: Itamar Regev, Patricia Romero

Comments (17)

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LeeHarvey's picture
Activity Score 3045

Hehe that's exactly how I see people who are driving this silly thing.

Billoughsby's picture
Activity Score 5144

Ha ha ha. Now that's the truth.

That's it.

mikeelrapido's picture
Activity Score 1929

:) Nice comments..


Corbeen's picture
Activity Score 1093

so yes, instead of showing them smart u show them like idiots... very bad print

dadada's picture
Activity Score 1720

Moto for handicapped people ?

Everybody is creative, be yourself.

kleenex's picture
Activity Score 49614

I give this ad a complete thumbs down.

mdb1974's picture
Activity Score 411

This is a good ad for the demo. Piagio/Vespa buyers are as kitsch as it gets. This imagery will connect. Sure it won't steal any business from Harley but that is not who they are targeting.

Lee Harvey said "Hehe that's exactly how I see people who are driving this silly thing." Well, these buyers are "those people" and they're not ashamed of it.

morse's picture
Activity Score 18026

So the advantage of this motorcycle is that you don't fall over? If so the ad is great. But no self respecting motorcycle rider would consider this a benefit.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

mdb1974's picture
Activity Score 411

It's not a motorcycle. it's a scooter. Demographically very different from a motorcycle buyer.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Pray tell, how do you lean into a corner on two front wheels?

The Jobless Writer
Will Think for Salary

suresh90's picture
Activity Score 620

cool art but poor concept :)

riyelam's picture
Activity Score 366

perfect for the TG

Sdb's picture
Activity Score 1362

If you havent seen the product or the people riding it, you cannot understand the meaning. It may feel like you are never going to fall when you are riding a byke..

Corbeen's picture
Activity Score 1093

thats not a point of riding a bike. Its much more things you can say. And yes u can fall from this one , believe me.

Glut's picture
Activity Score 3935

If the idea is that you will never going to fall when you ride a bike then it´s a good piece, perhaps another art would have improved it.

Hiperion's picture
Activity Score 3138

We have been working in this campaign but in Spain. I like your work.
COngratulations, guys!

MidasTouch's picture
Activity Score 1024


//usevertising v.s badvertising//
C'est une question de vie ou de mort.