Piaggio: Sliding

You’re safe as long as you’re on it.

Advertising Agency: Adler Chomsky Grey, Tel Aviv, Israel
Executive Creative Director: Tal Riven
Creative Director: Moti Rubinstein
Copywriter: Matanya Tal
Art Director: Shlomi Yerushalmi
Photographer: Yaron Izhakov
Account Manager: Dani Brande
Account Executive: Moran Gera

February, 2012


tamer samy's picture
tamer samy
681 pencils

there shouldn't be a motion blur..

thedesignaddict's picture
5403 pencils

Lame Photoshop.

Manoma's picture
1108 pencils

;-) Good visual...
less convinced by the words

Manoma's picture
1108 pencils

would be better if all the floor was wet...
i think.

kleenex's picture
41162 pencils

I agree.

Akshaya Singh's picture
Akshaya Singh
162 pencils

The floor IS wet!... Look at the water puddle ... I liked it ... conveys the benefit and has a funny angle to it as well.. Nice ..

Amateur for life!

simonds08's picture
598 pencils

but if the whole floor was wet, it means the scooter was battling the same conditions as the rider and that the copy holds true in that you are safe so long as you are on the scooter.

Andrej Troha's picture
Andrej Troha
613 pencils


Andrej Troha's picture
Andrej Troha
613 pencils

Done a million years ago... it's sad you can't come up with anything fresh...

mr.x's picture
998 pencils

Seems that this idea has been done a couple of times...

Log in or register to post comments