Piaggio MP3: Sliding

You’re safe as long as you’re on it.

Advertising Agency: Adler Chomsky Grey, Tel Aviv, Israel
Executive Creative Director: Tal Riven
Creative Director: Moti Rubinstein
Copywriter: Matanya Tal
Art Director: Shlomi Yerushalmi
Photographer: Yaron Izhakov
Account Manager: Dani Brande
Account Executive: Moran Gera

11 comments

tamer samy's picture
tamer samy
683 pencils

there shouldn't be a motion blur..

thedesignaddict's picture
thedesignaddict
5415 pencils

Lame Photoshop.

Manoma's picture
Manoma
1093 pencils

;-) Good visual...
less convinced by the words

Manoma's picture
Manoma
1093 pencils

would be better if all the floor was wet...
i think.

kleenex's picture
kleenex
34073 pencils

I agree.

Akshaya Singh's picture
Akshaya Singh
162 pencils

The floor IS wet!... Look at the water puddle ... I liked it ... conveys the benefit and has a funny angle to it as well.. Nice ..

Amateur for life!

simonds08's picture
simonds08
598 pencils

but if the whole floor was wet, it means the scooter was battling the same conditions as the rider and that the copy holds true in that you are safe so long as you are on the scooter.

Andrej Troha's picture
Andrej Troha
613 pencils

Exactly!

Andrej Troha's picture
Andrej Troha
613 pencils

Done a million years ago... it's sad you can't come up with anything fresh...
http://www.youtube.com/watch?v=w1h8Wd4zQaQ

mr.x's picture
mr.x
974 pencils

Seems that this idea has been done a couple of times...

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