Piaggio MP3: Sliding

Piaggio MP3: Sliding

You’re safe as long as you’re on it.

Advertising Agency: Adler Chomsky Grey, Tel Aviv, Israel
Executive Creative Director: Tal Riven
Creative Director: Moti Rubinstein
Copywriter: Matanya Tal
Art Director: Shlomi Yerushalmi
Photographer: Yaron Izhakov
Account Manager: Dani Brande
Account Executive: Moran Gera

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11 comments

690 pencils

tamer samySunday, February 12, 2012 - 03:33

there shouldn't be a motion blur..

TAMER SAMY
www.leapstudios.net

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4857 pencils

thedesignaddictSunday, February 12, 2012 - 04:06

Lame Photoshop.

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1105 pencils

ManomaSunday, February 12, 2012 - 04:31

;-) Good visual...
less convinced by the words

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1105 pencils

ManomaSunday, February 12, 2012 - 04:31

would be better if all the floor was wet...
i think.

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16752 pencils

kleenexSunday, February 12, 2012 - 10:54

I agree.

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168 pencils

Akshaya SinghMonday, February 13, 2012 - 01:36

The floor IS wet!... Look at the water puddle ... I liked it ... conveys the benefit and has a funny angle to it as well.. Nice ..

Amateur for life!

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624 pencils

simonds08Monday, February 13, 2012 - 10:17

but if the whole floor was wet, it means the scooter was battling the same conditions as the rider and that the copy holds true in that you are safe so long as you are on the scooter.

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605 pencils

Andrej TrohaMonday, February 13, 2012 - 10:34

Exactly!

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605 pencils

Andrej TrohaMonday, February 13, 2012 - 10:26

Done a million years ago... it's sad you can't come up with anything fresh...
http://www.youtube.com/watch?v=w1h8Wd4zQaQ

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2991 pencils

joelapompeTuesday, February 14, 2012 - 04:55

too bad it's a 2001 GOLD LION :
http://www.joelapompe.net/2012/02/14/puddle-fall-pirelli-piaggio/

http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe / Buy my book : http://www.maisonmoderne.lu/publishing/eshop/joe-la-pompe

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825 pencils

mr.xWednesday, February 15, 2012 - 10:37

Seems that this idea has been done a couple of times...

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