luispedromendezb's picture
104 pencils

jajaja...i love it

luispiter's picture
2756 pencils

The analogy is complicated... I understand, but the consumers...

Vingy's picture
474 pencils

Yeah its kind of forced, but it´s not THAT complicated. I think its funny

rabeat's picture
58 pencils

bad art direction

CuriousPencil's picture
4225 pencils

Great tagline. EmbaRrassing work on the camera. Could have been a clean hit of an ad, let down by artwork.

Hidemat's picture
26 pencils

Well the St. Bernard is a rescue dog, but if you don't know about dogs you wouldn't make the connection... depends on the audience. Who is the target audience? Aside from that, the concept is very clever and has mnemonic value for those who understand it, and even to those that don't unterstand it because it forces them to think. So I guess if the objective is to get people to remember when the photo show is, it's not that bad. The only other con is that it is centered and that the whole radial-gradient-background-thing is quite trite.

I love dogs!

everartz's picture
7609 pencils

very nice photography thou!
i bet this was shot with 24 megaPixel camera :D

| Everartz |

Hidemat's picture
26 pencils

oh yeah photography is top notch and in the end it's what it's all about.

jamesrothenburg's picture
554 pencils

Great stuff!

shahidali's picture
4069 pencils

Loved the copy and the retro camera. The presence of dog needs an explanation


La vie en CMKY's picture
La vie en CMKY
20 pencils

Maybe the problem is that there is no context at all (a littlebit of snow could help for example). Another declination could be done with a beach lifeguard.

Lazarus's picture
1536 pencils

Kind of funny.

adaxel's picture
247 pencils

The same concept with better execution: http://adsoftheworld.com/media/print/spice_mobiles_statue_of_liberty

Joe La Pompe?

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