photolibrary.com: Superman

Meticulously indexed images.

Advertising Agency: TBWA/Singapore
Creative Director: Ng Pei Pei
Art Director: Ngai Arh Chun
Copywriter: Keith Kwek
Illustrator / Photographer: Photolibrary
Executive Creative Director: Graham Kelly
Published: October 2008

6 comments

Guest's picture
Guest

This is the ultimate anti-campaign. Dont you hate it when you´re looking for a certain picture but all you get is other crap which is far away from your search word?!

iswanda82's picture
iswanda82
346 pencils

good, not great but good

ginu's picture
ginu
140 pencils

someone plz explain me this..

Guest's picture
Guest

I think superman is supposed to be in the picture, but you can't recognize him.

The photo library even finds superman in this picture.

Would have been nicer with a visual clue of superman himself. And they should have emphasised the search prompt with more clarity, because at first I thought the library was called "Superman".

mpared's picture
mpared
562 pencils

i dont get it! WTF??

www.thecuriousbrain.com

blueturtles's picture
blueturtles
237 pencils

i like this one. could have been art directed better, but i like it. good idea guys.

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