Meticulously indexed images.

Advertising Agency: TBWA/Singapore
Creative Director: Ng Pei Pei
Art Director: Ngai Arh Chun
Copywriter: Keith Kwek
Illustrator / Photographer: Photolibrary
Executive Creative Director: Graham Kelly
Published: October 2008


Guest's picture

This is the ultimate anti-campaign. Dont you hate it when you´re looking for a certain picture but all you get is other crap which is far away from your search word?!

iswanda82's picture
346 pencils

good, not great but good

ginu's picture
140 pencils

someone plz explain me this..

Guest's picture

I think superman is supposed to be in the picture, but you can't recognize him.

The photo library even finds superman in this picture.

Would have been nicer with a visual clue of superman himself. And they should have emphasised the search prompt with more clarity, because at first I thought the library was called "Superman".

mpared's picture
562 pencils

i dont get it! WTF??

blueturtles's picture
239 pencils

i like this one. could have been art directed better, but i like it. good idea guys.

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