October 2008

Print advertisment created by TBWA, Singapore for Photolibrary, within the category: Professional Services.

Meticulously indexed images.

Advertising Agency: TBWA/Singapore
Creative Director: Ng Pei Pei
Art Director: Ngai Arh Chun
Copywriter: Keith Kwek
Illustrator / Photographer: Photolibrary
Executive Creative Director: Graham Kelly

Comments (11)

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Guest's picture

Yes I get it.... did it make me smile.. not really

Ad_Man's picture
Activity Score 826

i kinda like it, but this is not exactly what i expect to get when looking for unicorns.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture

i liked d ad & concept
they mean if you request they will get it for you from anywhere

Misstree's picture
Activity Score 425

This is exactly what gets my goat when i'm searching for images...random ones that i don't need, popping up!! so although i found it fun to look for the unicorn/superman/parrot, i feel this series makes me not want to use photolibrary!!


Not all who wander are lost.

Guest's picture

Exactly my point: I hate all those messy pics coming up, when I'm looking for a clean and clear unicorn.

ssguixi's picture
Activity Score 213

i second that

Guest's picture

i like the way they impart the message but agree with the point that i would not like these messy pics if i am in need of clear pics

palls's picture
Activity Score 164

i like the way they imparted the message

but yes will not like these kinds of results when in serious need of unicorns

"selling is advertisment"

Chapulin Colorado's picture
Chapulin Colorado
Activity Score 150

If I type Unicorn in a image bank this is not what I am looking for.

puppiepoppy's picture
Activity Score 1634

Truth in advertisement. When you search for Unicorn in PhotoLibrary, you get tons of craps....lots of them. Then at the 60th page, you'll probably find the unicorn.

Guest's picture

Interesting to note that this was actually rejected and never used by Photolibrary - that puts another spin to the idea of truth in advertisement...

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