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Superman

Agency: 
Published/Aired: 
October 2008
Description: 

Meticulously indexed images.

Advertising Agency: TBWA/Singapore
Creative Director: Ng Pei Pei
Art Director: Ngai Arh Chun
Copywriter: Keith Kwek
Illustrator / Photographer: Photolibrary
Executive Creative Director: Graham Kelly

Comments (6)

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Highest Rated

blueturtles's picture
blueturtles
Activity Score 239

i like this one. could have been art directed better, but i like it. good idea guys.

Guest's picture
Guest

This is the ultimate anti-campaign. Dont you hate it when you´re looking for a certain picture but all you get is other crap which is far away from your search word?!

iswanda82's picture
iswanda82
Activity Score 346

good, not great but good

ginu's picture
ginu
Activity Score 140

someone plz explain me this..

Guest's picture
Guest

I think superman is supposed to be in the picture, but you can't recognize him.

The photo library even finds superman in this picture.

Would have been nicer with a visual clue of superman himself. And they should have emphasised the search prompt with more clarity, because at first I thought the library was called "Superman".

mpared's picture
mpared
Activity Score 562

i dont get it! WTF??

www.thecuriousbrain.com

blueturtles's picture
blueturtles
Activity Score 239

i like this one. could have been art directed better, but i like it. good idea guys.

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