Phonak: Spice, Trickle of Water

The Phonak Spice Generation is a revolutionary range of hearing aids which offer hearing delight by bringing back sounds that are vital to fully enjoy life's rich acoustic landscapes. We created an international campaign for the Spice Generation that dramatized the effect when a person feels and enjoys sounds anew. Inspired by the acoustic world around us and the elements of nature, we created shapes to express the unique beauty of hearing delight: the ‘Sculptumes’. The striking visuals became stars of the campaign and appeared in wide spread print ads and in POS materials, mesmerizing a broad audience and retailers alike.

Advertising Agency: Wunderman, Zurich, Switzerland
Copywriters: Samuel Textor, Florian Tillmann
Art Directors: Michael Gallmann, Silke Heinzelmann
Photographer: Ted Sabarese
Graphic Designers: Nora Angstmann, Christoph Krummenacher
Chief Creative Officer: Markus Gut
Executive Creative Director: Roger Rüegger
Consultants: Renato Di Rubbo, Rahel Güttler, Sonja Wyss
Strategy: Benedikt Bitzi
Costumes: Ami Goodheart

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11 comments

Hadrons's picture
Hadrons
5743 pencils

Nice. capture the experiences.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

vote4pedro's picture
vote4pedro
4601 pencils

Nice ads for a difficult product.

jackblack's picture
jackblack
2230 pencils

Trippy. In a good way.

kleenex's picture
kleenex
25530 pencils

love the work.

Jackbr's picture
Jackbr
1360 pencils

Great art and ideia. Beatifull.

Jack

JensH's picture
JensH
111 pencils

Congrats!

Lazarus's picture
Lazarus
1490 pencils

I'm intrigued, but not impressed.

celini's picture
celini
90 pencils

Bonita campaña. Una prueba más de que la buena publicidad impresa sigue teniendo futuro.

fotdot's picture
fotdot
659 pencils

Like to look. But struggle for idea.

simonds08's picture
simonds08
598 pencils

I would have hoped the lines would be less clunky as the visual relies on it

vote4pedro's picture
vote4pedro
4601 pencils

it's a translation. the original was probably much more elegant.

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