Phoenix Children’s Hospital Sports Medicine:

Even the most common fractures shoudn’t be treated as routine. For more information, visit phoenixchildrens.com/sportsmedicine.

Advertising Agency: Santy Integrated, Scottsdale, USA
Creative Director: Adam Pierno
Art Director: Juliana Gonzalez
Copywriter: Jamie Dos Santos
Photographer: Brandon Sullivan
Published: August 2009

13 comments

Guest's picture
Guest

Ai meu Deus, que dor.

Guest's picture
Guest

Ai meu Deus, que dor.

Mantufayo's picture
Mantufayo
580 pencils

sexist. boy = sport heroe. Girl = cheerleader

Guest's picture
Guest

You make a beautiful cheerleader!

Guest's picture
Guest

these pictures tell the story in a strong visual way. What more could you ask for a children's hospital?

Guest's picture
Guest

It is geared towards the common audience, something that is often forgotten in the world of advertising. I am not appreciative of using this medium to promote platforms or philosophies outside of the context of the original message. That shows a lack of maturity that isn't reflective here - in this case the message is clear and with appropriate impact.

Guest's picture
Guest

Sexist? Maybe but being a cheerleader is no easy job these days, gymnastics is crucial, and injuries are common and it is an accomplishment to be proud of,. Well done in that it serves its purpose and grabs attention.
Carol

Guest's picture
Guest

Loud and Clear! Well done!!

CC3's picture
CC3
730 pencils

Why the trophy? Visuals and copy are totally disconnected. All in all pretty weak stuff.

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Good is the enemy of great.

Guest's picture
Guest

The connection is very obvious! Sports and trophies; sports and accidents..."SPORTS MEDICINE"

CC3's picture
CC3
730 pencils

Ah, no.

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Good is the enemy of great.

Guest's picture
Guest

Wow, this is an awesome idea!! Beautiful young lady and the colors used grab your attention.

CC3's picture
CC3
730 pencils

Glad you like your idea

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Good is the enemy of great.

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