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Phoenix Children's Hospital: Knights
Urgent Care for Fearless Knights.
Advertising Agency: Santy, Phoenix, USA
Creative Director: Adam Pierno
Art Director: Chris Cavalieri
Copywriter: Jamie Dos Santos
Photographer: Jesse Rieser
Producer: Ann Cline
Other additional credits: Emily Liesch, Steve Koch
To be published: November 2007
Comments
Not a bad idea, very bad execution.
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Draw a circle. Then, step out of it.
Totally agree. Needs reworking visually.
I could put my finger on it what's wrong with the photo, but I think it's the depth of focus. Virtually everything is sharp. It looks strange.
I like the photo and the idea.
I think the idea is clever in the context of a children's hospital, and they wisely resisted the urge to take it the point of shock. As others have said, though... the execution is horrific. Pony-up and get a photographer who has lights, rather than trying to piece bad snapshots together in photoshop.
Speaking about the photo maybe the shot should be taken from the beehive (in first plan) towards the kid and not from a neutral point... that looks bad to me + the lighting. Concept is good I like it.
-- I can have will, but i don't want to --
i like the idea but pic. looks fake
it made me laugh. bad execution.
It looks like a commendable thought coming from a creative but financially poor team... No money for a neat photography that could back up a brilliant idea...
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