Phillips Milk of Magnesia: Explosions, Rocket

Highly Effective Laxative

Advertising Agency: Ogilvy & Mather Andina, Caracas, Venezuela
Creative Director: Héctor Chacón Hänsen
Art Director: Julio Villegas
Copywriter: Diego Urdaneta
Published: October 2011

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9 comments

Peter Frank's picture
Peter Frank
532 pencils

Nahhh.

shahidali's picture
shahidali
4071 pencils

too literal. Can be a fun-work at best in an ad school....(i'm not demeaning those fun work. great work has been done from those fun works but those worked as starting points)

shahid

10pencils's picture
10pencils
148 pencils

Literal? Ummm... can you please "un-literize" this concept? What does a laxative do? What does this ad show you? Do the two connect? If yes, then what seems to be the problem here? Aren't the best ads the ones with the simplest, I-wish-I-thought-of-that ideas?

C'mon, guys!

Where is the idea's picture
Where is the idea
707 pencils

these are not even funny, anyone planning to buy this laxative after seeing the campaign will only run away from it ... why didn't you guys think of showing hiroshima and nagasaki....

Ron Burgundy's picture
Ron Burgundy
1636 pencils

WE HAVE IGNITION!

lol

bakamono's picture
bakamono
1006 pencils

First idea?

because therefore it is

mertos's picture
mertos
899 pencils

no

weigehao126's picture
weigehao126
37 pencils

oh
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andylefty's picture
andylefty
4533 pencils

So so.

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