Phillips Milk of Magnesia: Explosions, Rocket

Phillips Milk of Magnesia: Explosions, Rocket
Average: 5 (30 votes)

Highly Effective Laxative

Advertising Agency: Ogilvy & Mather Andina, Caracas, Venezuela
Creative Director: Héctor Chacón Hänsen
Art Director: Julio Villegas
Copywriter: Diego Urdaneta
Published: October 2011

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Phillips Milk of Magnesia: Explosions, Volcano
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9 comments

Peter Frank's picture
424 pencils
Peter FrankWednesday, May 2, 2012 - 22:22

Nahhh.

shahidali's picture
4056 pencils
shahidaliThursday, May 3, 2012 - 03:50

too literal. Can be a fun-work at best in an ad school....(i'm not demeaning those fun work. great work has been done from those fun works but those worked as starting points)

shahid

10pencils's picture
138 pencils
10pencilsThursday, May 3, 2012 - 04:58

Literal? Ummm... can you please "un-literize" this concept? What does a laxative do? What does this ad show you? Do the two connect? If yes, then what seems to be the problem here? Aren't the best ads the ones with the simplest, I-wish-I-thought-of-that ideas?

C'mon, guys!

Where is the idea's picture
711 pencils
Where is the ideaThursday, May 3, 2012 - 06:50

these are not even funny, anyone planning to buy this laxative after seeing the campaign will only run away from it ... why didn't you guys think of showing hiroshima and nagasaki....

Ron Burgundy's picture
1666 pencils
Ron BurgundyThursday, May 3, 2012 - 18:35

WE HAVE IGNITION!

lol

bakamono's picture
1028 pencils
bakamonoSaturday, May 5, 2012 - 11:43

First idea?

because therefore it is

mertos's picture
899 pencils
mertosThursday, May 10, 2012 - 06:53

no

weigehao126's picture
37 pencils
weigehao126Wednesday, May 23, 2012 - 02:48

oh
```

andylefty's picture
4432 pencils
andyleftyMonday, July 23, 2012 - 17:06

So so.