Philips Steam & Go: Glasses, Woman

Steam & Go. The new super-quick Philips garment steamer.

Advertising Agency: Iris, London, UK
Art Director: Tim Clegg
Copywriter: Phil Kitching
Photographer: Oliver Elliott

13 comments

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

I don't get it... oh wait I do, but why is she standing like that?

Boxey's picture
Boxey
8885 pencils

Could it be because she can't see, so she's feeling her way around?

CuriousPencil's picture
CuriousPencil
4227 pencils

Philips changed their CVI more than 2 years ago to include the 'sense & sensibility' tag. How old/fake is this campaign? Or was the UK behind the door when the new identity manual was dished out? As for the campaign, I often wondered what happened to that 15 seconds I wasted wiping my ass twice in 1985.

pitted prunes's picture
pitted prunes
216 pencils

weird..

H.Works's picture
H.Works
100 pencils

Bad pose, bad artwork, bad idea. Really can't find anything good

Lazarus's picture
Lazarus
1538 pencils

Cool.

getrich_gg's picture
getrich_gg
50 pencils

she stands like that because she wants to keep her dress straight

miko1aj's picture
miko1aj
3098 pencils

i really love photo treatment. Idea is fine, yet not sure about the pose. There's something unpleasant in it.

morse's picture
morse
16466 pencils

Condensation on her glasses from the fresh steam ironing.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

luispiter's picture
luispiter
2756 pencils

horrible... what??

kleenex's picture
kleenex
32936 pencils

dull.

shahidali's picture
shahidali
4067 pencils

seeing this, two question popped up in my mind and in sequence: a. how weird and extreme can an idea go b. how can two group of people, agency and client, agree on that idea?

shahid

the_lizard_king's picture
the_lizard_king
1259 pencils

Did it steam her BOOBS too?

And then GOD said...
Let there be creativity!!!

Log in or register to post comments