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Shhhhh..., 2

Agency: 
Published/Aired: 
August 2012
Description: 

Production: Shootme.pl

A simple shhhhh... if your lullaby fails. Hairdryers with built in shhhhh feature.

Advertising Agency: Ogilvy&Mather Advertising, Warsaw, Poland
Creative Director: Jan Majle
Art Directors: Dominik Przerwa, Joanna Biernacka
Copywriters: Marcin Nowakowski, Bartek Klimaszewski, Jan Majle
Photographer: Jacek Kołodziejski
Set decorator: Zuza Sowińska
Postproduction: OKO Piotr Hołubowicz
Art Buyer: Maja Dąbrowska

Comments (11)

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Highest Rated

adgoddess's picture
adgoddess
Activity Score 369

we're in the 10s now but this ad looks like it's been made in 1998

Shawali's picture
Shawali
Activity Score 8442

Because leaving a hair dryer in a crib is super safe.......... Facepalm.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

ivan's picture
ivan

Actually many parents do that. Even vacuum cleaners. It's white noise that help babies sleep. :)

Shawali's picture
Shawali
Activity Score 8442

I stand corrected then. Typical non parent mistake I guess =)

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

kleenex's picture
kleenex
Activity Score 43505

Well now that you say that i like both ads a whole more than I did.

andylefty's picture
andylefty
Activity Score 4535

Well never seen that myself.

Richa Agrawal's picture
Richa Agrawal
Activity Score 324

So you buy a hairdryer not because it blow dries your hair but because it helps your child sleep. Wow! And yes as Shawali said very safe for kids. Lol

whitekaras's picture
whitekaras
Activity Score 115

how careless and lazy you are if you put a hair dryer or a vacuum cleaner in a baby's bed.

Rsha_D's picture
Rsha_D
Activity Score 9

I get the white noise concept but still i don't think it's a reason anyone would WANT to buy a blow drier. at first i thought they are trying to say it's so quite it won't wake up ur sleeping baby. plus i think the blown powder looks like a ghost and it threw me off at first, i didn't get it. i think they're just trying to show that the blow drier is ON???

danielchapman's picture
danielchapman
Activity Score 292

wow what a weird proposition.

I'm not sure using an inside joke for the % of population of parents that use this method, is a good strategy to move your product.

Not to mention, you know... the danger of setting your baby's crib on fire while they sleep.

they wanted to be cute, but they crept across the line to creepyville.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

+1

adgoddess's picture
adgoddess
Activity Score 369

we're in the 10s now but this ad looks like it's been made in 1998

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