Philips: Shhhhh..., 2

A simple shhhhh... if your lullaby fails. Hairdryers with built in shhhhh feature.


Advertising Agency: Ogilvy&Mather Advertising, Warsaw, Poland
Creative Director: Jan Majle
Art Directors: Dominik Przerwa, Joanna Biernacka
Copywriters: Marcin Nowakowski, Bartek Klimaszewski, Jan Majle
Photographer: Jacek Kołodziejski
Set decorator: Zuza Sowińska
Postproduction: OKO Piotr Hołubowicz
Art Buyer: Maja Dąbrowska

August 2012


Shawali's picture
8440 pencils

Because leaving a hair dryer in a crib is super safe.......... Facepalm.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

ivan's picture

Actually many parents do that. Even vacuum cleaners. It's white noise that help babies sleep. :)

Shawali's picture
8440 pencils

I stand corrected then. Typical non parent mistake I guess =)

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

kleenex's picture
40268 pencils

Well now that you say that i like both ads a whole more than I did.

andylefty's picture
4535 pencils

Well never seen that myself.

Richa Agrawal's picture
Richa Agrawal
324 pencils

So you buy a hairdryer not because it blow dries your hair but because it helps your child sleep. Wow! And yes as Shawali said very safe for kids. Lol

whitekaras's picture
115 pencils

how careless and lazy you are if you put a hair dryer or a vacuum cleaner in a baby's bed.

Rsha_D's picture
9 pencils

I get the white noise concept but still i don't think it's a reason anyone would WANT to buy a blow drier. at first i thought they are trying to say it's so quite it won't wake up ur sleeping baby. plus i think the blown powder looks like a ghost and it threw me off at first, i didn't get it. i think they're just trying to show that the blow drier is ON???

danielchapman's picture
292 pencils

wow what a weird proposition.

I'm not sure using an inside joke for the % of population of parents that use this method, is a good strategy to move your product.

Not to mention, you know... the danger of setting your baby's crib on fire while they sleep.

they wanted to be cute, but they crept across the line to creepyville.

Nike Diesel's picture
Nike Diesel
13431 pencils


adgoddess's picture
369 pencils

we're in the 10s now but this ad looks like it's been made in 1998

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