Philips Saeco: Originale!

Originale!
There nothing like real Italian espresso straight from the bean.

The coffee machine literally destroys symbols representing the different countries’ coffee-cultures. We want to communicate in a loud, visible and self-confident way that there is no better way of coffee enjoyment than with the original from Italy – The Philips Saeco.

Advertising Agency: DDB Tribal, Hamburg, Germany
Creative Director: Konrad Witzig
Art Director: Patrick Hirscher
Photographer: Peter Schafrick
Published: August 2011