Philips Lightpen: Design the light you need, 1
Advertising Agency: DDB Milan
Executive Creative Director: Vicky Gitto
Art Director: Hugo Gallardo
Copywriter: Elena Carella
Photographer: Giovanni pirajno
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20 Comments
nice! great job
yeah nice one
Classy! (And straight to product's benefit).
Nice idea. nice ad. nice artwork, needs a better line though :)
Good job guys!
Too literal. sorry guys.
Sorry to ask this, I mean, you must be an expert, but... so what if it´s literal? Is it really a reason to diminish the effectiveness or quality of an ad? Wouldn´t it be a strength in some cases (such like this)?
Why 3 ads to sell a pen?
How many pens do they have to sell to pay for this production?
Are you a marketing man?
Are you a marketing man?
Are you a marketing man?
The artwork es nice, but the idea... the creative concept, was not good.
E l'idea dove è?
L'idea sarebbe che siccome è una penna disegna la luce..
So literal.
the only literal thing here is the word 'design' in the headline. some of you guys really seem to have no idea what you are talking about.
the idea is "the light you need, when you need a light" and it's great. cheers
This is a GREAT campaign. And it's very well executed.
Agree with Wordnerd 100%. Kudos, DDB Milan.
works, no matter what "experts say"
Shining.
really good, I like this subject more than the others
Beautiful photos, and thats it. nothing more
I comment the comments
This is a GREAT campaign.
fantini