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Agency: 
Published/Aired: 
December 2013
Description: 

Print advertisment created by Ogilvy, South Africa for Philips, within the category: Health.

The benefits of trimming down-there-hair.

Advertising Agency: Ogilvy and Mather, Johannesburg, South Africa
Executive Creative Director: Mariana O'Kelly
Creative Directors: Mike Martin, Robyn Bergman
Art Director: Tammy Retter
Copywriters: David Krueger, Jordon Tryon

Comments (14)

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Highest Rated

kilima's picture
kilima

Jordan Tryon's copywriting is sheer brilliance.

NicoCiego's picture
NicoCiego
Activity Score 1033

Hahahahaha! I know optical illusions are pretty overused on print but this one actually made me laugh. Nice one.

morse's picture
morse
Activity Score 17548

Optical illusion well used.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

habib79in's picture
habib79in
Activity Score 116

Its interesting but I didn't get it..

salil07's picture
salil07
Activity Score 143

Nicely done! Any extensions???

Hand on my heart

mercedes's picture
mercedes
Activity Score 181

Another testimony to the South African brilliance.

They should have gone for a 'Before' 'After' approach though. Reason being, since they've used optical illusion, people may not understand that there are two different entities out there.

Besides, the line could have been a little more straighter.

The thought is absolutely brilliant anyway!

NicoCiego's picture
NicoCiego
Activity Score 1033

True. Before/After would seal the deal.

ON's picture
ON
Activity Score 134

Can't seem to get it

iambusy's picture
iambusy
Activity Score 2219

Sarcasm works.

busy.

R B's picture
R B
Activity Score 314

ha ha ha ha! it definitely will look even bigger! :D

Saand's picture
Saand
Activity Score 150

If you're a man there is no way you can't get it!

rmkida's picture
rmkida
Activity Score 367

The copyright could've been way better! Only after ready the comments that I got the idea.

faissalo's picture
faissalo
Activity Score 728

This is for a razor not a trimmer. Just sayin...

Nice init

Adliber's picture
Adliber
Activity Score 174

Naught, or are those nuts, would be clean shaven. No?

kilima's picture
kilima

Jordan Tryon's copywriting is sheer brilliance.

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