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Glasses, Woman

Agency: 
Published/Aired: 
January 2011
14243
Description: 

Print advertisment created by Iris, United Kingdom for Philips, within the category: Electronics, Technology.

Steam & Go. The new super-quick Philips garment steamer.

Advertising Agency: Iris, London, UK
Art Director: Tim Clegg
Copywriter: Phil Kitching
Photographer: Oliver Elliott

Comments (13)

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Highest Rated

the_lizard_king's picture
the_lizard_king
Activity Score 1257

Did it steam her BOOBS too?

And then GOD said...
Let there be creativity!!!

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I don't get it... oh wait I do, but why is she standing like that?

Boxey's picture
Boxey
Activity Score 8881

Could it be because she can't see, so she's feeling her way around?

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Philips changed their CVI more than 2 years ago to include the 'sense & sensibility' tag. How old/fake is this campaign? Or was the UK behind the door when the new identity manual was dished out? As for the campaign, I often wondered what happened to that 15 seconds I wasted wiping my ass twice in 1985.

pitted prunes's picture
pitted prunes
Activity Score 216

weird..

H.Works's picture
H.Works
Activity Score 100

Bad pose, bad artwork, bad idea. Really can't find anything good

Lazarus's picture
Lazarus
Activity Score 1536

Cool.

getrich_gg's picture
getrich_gg
Activity Score 50

she stands like that because she wants to keep her dress straight

miko1aj's picture
miko1aj
Activity Score 3086

i really love photo treatment. Idea is fine, yet not sure about the pose. There's something unpleasant in it.

morse's picture
morse
Activity Score 17867

Condensation on her glasses from the fresh steam ironing.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

luispiter's picture
luispiter
Activity Score 2756

horrible... what??

kleenex's picture
kleenex
Activity Score 48489

dull.

shahidali's picture
shahidali
Activity Score 4069

seeing this, two question popped up in my mind and in sequence: a. how weird and extreme can an idea go b. how can two group of people, agency and client, agree on that idea?

shahid

the_lizard_king's picture
the_lizard_king
Activity Score 1257

Did it steam her BOOBS too?

And then GOD said...
Let there be creativity!!!

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