Philips: Elvis

Hairy apple?
The new Philips Arcitec has a shaving head that pivots with a full range of motion to give a perfectly close shave. Even on the most difficult to reach parts of your neck.

Advertising Agency: DDB Bucharest, Romania
Art Director: Razvan Mitoiu
Copywriters: Ioana Ovrig Ortopelea, Catalin Manciuc

21 comments

judy.y's picture
judy.y
79 pencils

?!?!?!?!?....

Bugs Bunny's picture
Bugs Bunny
7 pencils

for you Judy and anybody else who didn't get this ad... that apple is infact Adam's apple(a tricky area to shave)...

unlimilove's picture
unlimilove
57 pencils

1. Don't understand
2. Photoshop execution sucks

-

evacarreiro14's picture
evacarreiro14
78 pencils

Men has an apple! (in the neck?)

iT-iS-i's picture
iT-iS-i
1721 pencils

pfff. words fail...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

Wordnerd's picture
Wordnerd
6660 pencils

Actually it's not that bad. it belongs to an awarded and funny website. http://www.shaveeverywhere.ca
But i agree, print alone falls very flat.

pencil's picture
pencil
10 pencils

huh????????

ahpitt's picture
ahpitt
342 pencils

What is the relevance between apple and shaving? +_+

cullers's picture
cullers
332 pencils

Adams apple. Dah bump on the neck where a lot of men tend to cut themselves shaving.

ahpitt's picture
ahpitt
342 pencils

I got it, thanks!

May be I am Asian, I can't get it at a glance.

julymonster's picture
julymonster
52 pencils

thank god...this campaign was not extended to nuts and balls ;-)

Wordnerd's picture
Wordnerd
6660 pencils

actually kinda: http://www.shaveeverywhere.ca

;)

creativewannabe's picture
creativewannabe
81 pencils

:-) Extending it to nuts, knuckles, armpits would have been more interesting than the adam's apple

djakuza's picture
djakuza
517 pencils

CANNES GOLD! incredible idea & outstanding execution!

ruxandra popa's picture
ruxandra popa
4 pencils

what if...the poor guys were referring to Adam's Apple?
o

Wordnerd's picture
Wordnerd
6660 pencils

dude you are right.. haven't even looked at the two other ads. this is very poor

bats's picture
bats
75 pencils

blahh!

LisAD's picture
LisAD
446 pencils

hahahahahaha... you guys can say anything sbout the ad, but the apple with an Elvis haircut made me laugh my ass off

rebelscum's picture
rebelscum
2110 pencils

Typography bad.

Photoshop bad.

Layout bad.

And yet...ad good.

I R CONFUZED

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

conan o brien's picture
conan o brien
90 pencils

'WORDNERD' IS RIGHT, THE IDEA DOES BELONG TO AN AWARDED WEBSITE. http://www.shaveeverywhere.ca
IT'S A SIMILAR CONCEPT IMPLYING THAT THE FRUIT REPRESENTS CERTAIN BODY PARTS. SO WHY ARE SOME MOTHERFUCKERS TAKING SOMEONE ELSE'S IDEA RE-EXECUTING IT IN PRINT FORM?????????????? THINK FOR YOURSELF.

conan o brien's picture
conan o brien
90 pencils

P.S.- THE ART DIRECTION LOOKS KIND OF LIKE 'STUDENT' WORK.

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