Philips: Elvis

Philips: Elvis

Hairy apple?
The new Philips Arcitec has a shaving head that pivots with a full range of motion to give a perfectly close shave. Even on the most difficult to reach parts of your neck.

Advertising Agency: DDB Bucharest, Romania
Art Director: Razvan Mitoiu
Copywriters: Ioana Ovrig Ortopelea, Catalin Manciuc

Your rating: None Average: 5.3 (4 votes)

Comments

Submitted by judy.y on Tue, 2008-04-08 04:01.

?!?!?!?!?....

Submitted by Bugs Bunny on Tue, 2008-04-08 11:46.

for you Judy and anybody else who didn't get this ad... that apple is infact Adam's apple(a tricky area to shave)...

Submitted by unlimilove on Tue, 2008-04-08 04:17.

1. Don't understand
2. Photoshop execution sucks

-
Some of my best friends are softwares

Submitted by evacarreiro14 on Tue, 2008-04-08 04:32.

Men has an apple! (in the neck?)

Submitted by iT-iS-i on Tue, 2008-04-08 04:36.

pfff. words fail...

Add insult to injury then burn the candle at both ends.

Submitted by Wordnerd on Tue, 2008-04-08 04:37.

Actually it's not that bad. it belongs to an awarded and funny website. http://www.shaveeverywhere.ca
But i agree, print alone falls very flat.

Submitted by pencil on Tue, 2008-04-08 04:45.

huh????????

ahpitt's picture
Submitted by ahpitt on Tue, 2008-04-08 04:50.

What is the relevance between apple and shaving? +_+

Submitted by cullers on Tue, 2008-04-08 10:29.

Adams apple. Dah bump on the neck where a lot of men tend to cut themselves shaving.

ahpitt's picture
Submitted by ahpitt on Wed, 2008-04-09 00:42.

I got it, thanks!

May be I am Asian, I can't get it at a glance.

Submitted by julymonster on Tue, 2008-04-08 04:53.

thank god...this campaign was not extended to nuts and balls ;-)

Submitted by Wordnerd on Tue, 2008-04-08 05:08.

actually kinda: http://www.shaveeverywhere.ca

;)

Submitted by creativewannabe on Thu, 2008-04-10 11:25.

:-) Extending it to nuts, knuckles, armpits would have been more interesting than the adam's apple

Submitted by djakuza on Tue, 2008-04-08 04:58.

CANNES GOLD! incredible idea & outstanding execution!

Submitted by ruxandra popa on Tue, 2008-04-08 05:27.

what if...the poor guys were referring to Adam's Apple?
o

Submitted by Wordnerd on Tue, 2008-04-08 05:39.

dude you are right.. haven't even looked at the two other ads. this is very poor

Submitted by bats on Tue, 2008-04-08 06:34.

blahh!

Submitted by LisAD on Tue, 2008-04-08 08:23.

hahahahahaha... you guys can say anything sbout the ad, but the apple with an Elvis haircut made me laugh my ass off

"the art director says: whatever I say"

Submitted by rebelscum on Tue, 2008-04-08 10:10.

Typography bad.

Photoshop bad.

Layout bad.

And yet...ad good.

I R CONFUZED

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

Submitted by conan o brien on Tue, 2008-04-08 11:00.

'WORDNERD' IS RIGHT, THE IDEA DOES BELONG TO AN AWARDED WEBSITE. http://www.shaveeverywhere.ca
IT'S A SIMILAR CONCEPT IMPLYING THAT THE FRUIT REPRESENTS CERTAIN BODY PARTS. SO WHY ARE SOME MOTHERFUCKERS TAKING SOMEONE ELSE'S IDEA RE-EXECUTING IT IN PRINT FORM?????????????? THINK FOR YOURSELF.

Submitted by conan o brien on Tue, 2008-04-08 11:01.

P.S.- THE ART DIRECTION LOOKS KIND OF LIKE 'STUDENT' WORK.